brandXpress blog




Entries from March 2005

Customers are color blind

March 30th, 2005 · No Comments

In today’s e-commerce age, where everyone is forced to type and to remember names with absolutely correct spellings, companies with big branding campaigns only hurt themselves with their old-fashioned, painted, colorful advice. The use of color as a name or to identify a corporation is far too stretched. The customer, at large, is somewhat color […]

[Read more →]

Tags: Logo · Naming

Branding insights and opportunities

March 30th, 2005 · No Comments

Brands are not a passing phenomenon, nor are they something to be left to amateurs, or those who have newly jumped on the ‘brandwagon’. These 10 Insights and Opportunities are what are occupying the minds of captains of industry, branders and marketers around the world 1: Clarity In an over-communicated world, lack of clarity will […]

[Read more →]

Tags: Branding

Branding: Five new lessons

March 30th, 2005 · 1 Comment

Starting from P&G and Gilette merger, and their wide experience in branding, Business Magazine presents five lessons from classic companies and upstarts alike. All are thriving by managing brands differently than companies did in the heyday of the mass market. Innovate. Innovate. Innovate. Innovation isn’t always built from scratch. It can be done by transferring […]

[Read more →]

Tags: Branding

Branding: smell it

March 28th, 2005 · No Comments

Branding is an area so often totally misunderstood as having something to do with a [tag]logo[/tag]. But, in reality it is one that has a major impact on the long-term success of all companies, a fact that is now being recognised to the extent of seeing it increasingly creeping into company profit and loss statements. […]

[Read more →]

Tags: Branding

Branding is more than a logo

March 25th, 2005 · No Comments

How clear is your image in the minds of your potential customers? How can you bring that image into focus? Defining, developing and maintaining a brand identity is the key. A brand image is the picture that appears in a member of your target market’s mind when they see, hear or think about you, your […]

[Read more →]

Tags: Branding

Small-biz and branding

March 25th, 2005 · No Comments

When we speak of branding most of the time people try to relate it to big business house, however, the fact is that every business needs to establish their brand in order to survive the competition. Most of us, including you, would prefer to consider the stability of a company before making a purchase decision. […]

[Read more →]

Tags: Branding · Small Business

Develop an effective branding strategy

March 24th, 2005 · No Comments

Branding used to be the preserve of the consumer goods manufacturers, but today even the smallest business organisation, or not-for-profit organisations, must be aware of their brand image. This is how your customers see you, and sets the operating style for the organisation. A badly handled enquiry, or a hard to use website, may kill […]

[Read more →]

Tags: Strategy

How people remember your brand/logo?

March 23rd, 2005 · No Comments

A very interesting experiment attempts to evaluate the actual power of brands by making Austrian people draw a total of twelve logos (nine international, three typically European) from memory, 25 people per brand. Salut, share of mind!

[Read more →]

Tags: Logo

Branding & Packaging – a little history

March 23rd, 2005 · No Comments

Continuing somehow the previous post, I found yet another valuable resources, with loads of pictures and stuff, of us brands and packages. The American Package Museum site claims that: it’s primary objective is to preserve and display specimens of American Package design and branding from the early decades of the 20th century. The secondary objective […]

[Read more →]

Tags: Resources

Brands of the World

March 23rd, 2005 · No Comments

Brandsoftheworld.com is World’s one of the most visited web sites intended for browsing and exchange of the World’s famous brand-logos. The primary use of site is to enable designers to access vector-forms of the well-known brand-logos that they can use in their presentations, given the permission of the copyright owner. The web site also enables […]

[Read more →]

Tags: Logo · Resources