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Branding is more than a logo

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How clear is your image in the minds of your potential customers? How can you bring that image into focus? Defining, developing and maintaining a brand identity is the key.

A brand image is the picture that appears in a member of your target market’s mind when they see, hear or think about you, your company and your service. So how can a business with limited resources, develop an effective brand image? Here is a step by step guide to steer you through the process.

  1. Define your desired brand image
  2. Develop your logo
  3. Begin communicating your brand identity to your target market
  4. Maintain your brand identity

Full article: Branding: It’s more than a logo



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