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Customers are color blind

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In today’s e-commerce age, where everyone is forced to type and to remember names with absolutely correct spellings, companies with big branding campaigns only hurt themselves with their old-fashioned, painted, colorful advice.

The use of color as a name or to identify a corporation is far too stretched. The customer, at large, is somewhat color blind to these branding tactics. Customers are already recovering from the awkward, dumb and, at times, obscene names from the wild branding era of the last dot.com bubble: PurpleFrog, PurpleCow, PurpleDog, PurpleRhino, all the way to BlueFrog, BlueCow, BlueDog, BlueRhino, etc. These poor animals were subjected to much verbal abuse and named in just about every color of the rainbow, almost creating possible strikes at the local zoo.

If naming corporations by color is really that important, then perhaps a lot of corporations should simply be called Red – red in embarrassment, blushing or simply for bleeding too much red ink, or pink, if cleared by the SEC, and rosey, if on the rebound.

Logos and big color schemes are things of the past, but they are still used more and more for packaging designs. In today’s e-commerce age, where everyone is forced to type and to remember names with perfectly correct spellings, companies with big branding campaigns only hurt themselves with their old-fashioned, painted, colorful advice. They must all reconverge and regroup and realign their thinking to cope with today’s name-driven economy.

For now, it is best to leave the pretty colors of the rainbow in the sky.

via: BizCommunity.com

[tags]logos, logo, colors, pretty colors, rainbow, corporations[/tags]



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