Branding is one of the most scintillating topics in business today. Any brand is clearly more than just its name. Brands are the values, beliefs, and service experiences that underpin them.
An interesting article about how-to “kill” a brand when you need to do it. Arguing that businesses earn almost all their profits from a small number of brands-smaller than even the 80/20 rule, there comes the need of “shuting-down” some of the brands in their portofolio at a certain moment.
Tags: Branding
Your brand is your name, your logo, your trade dress. You own it. The expectation that consumers begin to attach to your brand is something else. It’s an important something else that has value and that you should consider an important asset worthy of investment, but it’s something else
Tags: Branding
The ability to operate effectively within the ‘Experience Economy‘ is one of the key differentiators distinguishing winning brands from the rest of the pack.
‘Ensuring an ‘on-brand‘ experience for all your customers, regardless of where or how they interact with your company, means ensuring that the company itself - its people, its systems, its products […]
Tags: Branding