The ability to operate effectively within the ‘Experience Economy‘ is one of the key differentiators distinguishing winning brands from the rest of the pack.
‘Ensuring an ‘on-brand‘ experience for all your customers, regardless of where or how they interact with your company, means ensuring that the company itself - its people, its systems, its products - is always ‘on-brand‘. And therein lies the challenge…
- Know Thyself
- Top Level Evangelists
- The Brand Council
- The Marriage of Marketing and HR
- The Touch Point Analysis
- The Segmented Organisation
- Measure and Manage
Read the full story at BizCommunity.com
March 18th, 2005 ·
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