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The Seven Highly Effective Habits of Brand Champions

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The ability to operate effectively within the ‘Experience Economy‘ is one of the key differentiators distinguishing winning brands from the rest of the pack.

‘Ensuring an ‘on-brand‘ experience for all your customers, regardless of where or how they interact with your company, means ensuring that the company itself – its people, its systems, its products – is always ‘on-brand‘. And therein lies the challenge…

  • Know Thyself
  • Top Level Evangelists
  • The Brand Council
  • The Marriage of Marketing and HR
  • The Touch Point Analysis
  • The Segmented Organisation
  • Measure and Manage

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