brandXpress blog

Author of Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market, Brad Vanauken, points out 15 most important things to take care of in building a winning brand:
1. Brands are Personifications of Organizations, Products, Services and Experiences
In this way, they are the primary sources of relationships with […]

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The [tag]Interbrand[/tag] model of brand strength is a useful framework to consider the performance of your own brand. Consider these seven points and you should get a better sense of the strength of your own brand, as well as some ideas on how to move forward.
Market: 10% of brand strength. Brands in markets where […]

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Even if it’s 4 year old In a article published on darwinmag.com, it’s still actual through the subjects discussed by four branding specialists.
Ten years ago, the average person thought of branding as that creative thing you do with the name of a product.Or it meant designing a new wrapper. Or maybe it was the […]

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Most people, when they hear the word branding, think logos - but in fact, branding is really much more than that. A brand involves blending the image, purpose, and focus of your business, with your core marketing message, and coming up with something which will stick in the minds of people who encounter it. […]

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Branding: yes, you need a brand.
First, branding is a key defense against commoditization - a situation in which a company’s products and services become perceived by buyers as being interchangeable with those of other companies, so buying decisions become driven by price. With the trend toward instantly and globally searchable competition across all product […]

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Logos can be one of the most effective tools for marketing and branding any business, from restaurants to retail shops. They are visually representations of a company, its image and its philosophy. And they make both the first and often most lasting impression on consumers.
But they can be costly.

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In addition to being able to boast these enviable benefits, strong brands have something else in common. They all exhibit the “three C’s” of branding: Clarity; Consistency; and Constancy. Does your brand pass the Three C Test?
Clarity
Strong brands are clear about who they are and who they are not. They understand their unique promise […]

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Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here’s what it takes to be the CEO of Me Inc.
It’s time for me — and you — to take a lesson from the big brands, a lesson that’s true for anyone who’s […]

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By the time you finish this free online course: Developing Your Brand Strategy, you will have a polished brand strategy that will give the the competitive edge.
Developing a brand strategy can be one of the most difficult steps in the marketing plan process. It’s often the element that causes most businesses the biggest challenge, […]

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Brands are the most valuable assets that many companies have, representing a substantial portion of a consumer company’s overall market value or equity. Also, because it is becoming increasingly more difficult to sustain competitive product or technological advantages, it is likely that brands will continue to grow in importance and significance.
This is the introduction […]

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