Someday in the not-so-distant future, branding as we know it will be thought of as so 20th century. With societal, cultural and technological changes occurring at increasingly accelerated rates, keeping your eye on the horizon of future trends in branding gives your company the advantage.
1. Consumers Are the New Creative Directors
Born from consumers’ desire […]
Entries from May 2005
Trends in Future Marketing
May 18th, 2005 · No Comments
Tags: Branding
HR and branding
May 17th, 2005 · No Comments
In the war for talent, HR professionals are not being equipped with one of the most important weapons in the recruitment armoury – employer branding.
An exclusive survey of 1,889 Personnel Today readers with responsibility for recruitment reveals that 95% of respondents believe employer branding is ‘important’, with 80% saying that it will become even […]
Tags: Internal Branding
First Steps in Branding
May 16th, 2005 · No Comments
Over at Entrepreneur.com there is a short introductory tutorial on branding and how to start-up the branding process:
Defining your brand is like a journey of business self-discovery. It can be difficult, time-consuming and uncomfortable. It requires, at the very least, that you answer the questions below:
What is your company’s mission?
What are the benefits and […]
Tags: Branding