Conventional wisdom says branding is for external communication; it aims to influence current and prospective customers. But this view of branding is too narrow, especially when a company is trying to fundamentally redefine its business strategy.
Nowadays, companies in the throes of change need brand communication to affect their employees’ actions as much as it […]
Entries from August 2005
The Internal Impact of External Branding
August 3rd, 2005 · No Comments
Tags: Internal Branding