http://www.brandxpress.net/2005/09/building-an-internal-brand/ Wed, 18 Jan 2012 00:02:35 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.brandxpress.net/2005/09/building-an-internal-brand/comment-page-1/#comment-4408 Thomas ( advertising account exec) Tue, 01 Feb 2011 09:33:40 +0000 http://neamu.sme.ro/?p=73#comment-4408 Hi. I think that you have raised a very crucial point by stating that brand communication should in fact come from those in leadership positions especially the CEO. This will be effective as others in the company will realize that he truly cares about the objectives he sets out and ultimately his employees. We are currently working on an internal brand communication project that involves the CEO personally taking a sincere part in every aspect of it and one can honestly say that it is working because the employees feel valued and ultimately encouraged to fully deliver. Hi. I think that you have raised a very crucial point by stating that brand communication should in fact come from those in leadership positions especially the CEO. This will be effective as others in the company will realize that he truly cares about the objectives he sets out and ultimately his employees. We are currently working on an internal brand communication project that involves the CEO personally taking a sincere part in every aspect of it and one can honestly say that it is working because the employees feel valued and ultimately encouraged to fully deliver.

]]> http://www.brandxpress.net/2005/09/building-an-internal-brand/comment-page-1/#comment-4125 Kimbo Sat, 18 Sep 2010 14:08:38 +0000 http://neamu.sme.ro/?p=73#comment-4125 Hiya, we are trying to convince our CEO that he needs to be the one who communicates the new objectives and values for the new brand internally. He is resistant to do this, can you give me a good argument that we can present to him on why it should be him rather than others who are less senior Hiya, we are trying to convince our CEO that he needs to be the one who communicates the new objectives and values for the new brand internally. He is resistant to do this, can you give me a good argument that we can present to him on why it should be him rather than others who are less senior

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