A brand is a consistent, holistic pledge made by a company, the face a company presents to the world. A brand serves as an unmistakable and recongnizable symbol for products and services. It functions as the “business card” a company proffers on the competitive scene to set itself apart from the rest. In addition to [...]
Entries from September 2005
The Functions of a Brand
September 6th, 2005 · 1 Comment
Tags: Branding
Building an Internal Brand
September 5th, 2005 · No Comments
Employees, like consumers, are bombarded all day by information. Brands are a way by which we identify our priorities. Consumer brands help us simplify our lives and streamline our selection-making. Internal brands enable us to prioritize our most precious resource: time. By linking your corporate brand to your culture and values – thereby creating an [...]
Tags: Internal Branding