brandXpress blog




Entries from September 2005

The Functions of a Brand

September 6th, 2005 · No Comments

A brand is a consistent, holistic pledge made by a company, the face a company presents to the world. A brand serves as an unmistakable and recongnizable symbol for products and services. It functions as the “business card” a company proffers on the competitive scene to set itself apart from the rest. In addition […]

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Tags: Branding

Building an Internal Brand

September 5th, 2005 · No Comments

Employees, like consumers, are bombarded all day by information. Brands are a way by which we identify our priorities. Consumer brands help us simplify our lives and streamline our selection-making. Internal brands enable us to prioritize our most precious resource: time.
By linking your corporate brand to your culture and values - thereby creating an […]

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Tags: Internal Branding

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