brandXpress blog

Following the example of Media Orchart blog which compiled a list of top 25 blogs tagged Public Relations in Technorati blog search engine, I did the same, getting a list of top 25 linked blogs tagged with branding.
Before the list itself, is worth mentioning that the list is problematic, in terms of there might be […]

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I had here earlier an article on brand loyalty and why brand loyalty is the ultimate goal a company sets for a branded product, on main reasons why brand loyalty is important and some action-steps to take in order to turn repeatead customers into brand-loyal customers.
Meanwhile I just find an interesting post on The Diva […]

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The New York Times has an article on the emergence of blogs dedicated to the discussion of individual brands
As the number of blogs has grown, more consumers are keeping Web diaries dedicated exclusively to their favorite brands. While most of them are written without the consent of the companies that own the brands, some companies […]

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Almost every business has a trading name, from the smallest market trader to the largest multi-national corporation. Only a minority of those businesses however, have what could be classed as a brand.
Branding is the process of creating distinctive and durable perceptions in the minds of consumers. A brand is a persistent, unique business identity intertwined […]

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PointRoll Inc., a leader in rich media technology and service, today announced the results of its first annual survey of creative online advertising professionals. Respondents from leading agencies worldwide detailed market trends, challenges and opportunities, illustrating a significant shift in the goals and measurement of online ads.
Key findings of the survey include:

Branding is the most […]

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Brands are so much a part of our lives that we forget how much we depend on them. We use brands as shorthand to make our trips to the grocery store easier; we use brands to reassure us about our purchasing decisions; we even use brands to define ourselves in society.
A brand is a promise. […]

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Brand loyalty is the ultimate goal a company sets for a branded product. Brand loyalty is a consumer’s preference to buy a particular brand in a product category. It occurs because consumers perceive that the brand offers the right product features, images, or level of quality at the right price. This perception becomes the foundation […]

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Landor Associates, the world’s leading branding and design consultancy, in partnership with BrandEconomics, a division of global consulting firm Stern Stewart & Co., today announced the results of its 2005 Breakaway Brands Study. The study’s findings appear exclusively in FORTUNE magazine’s October 31st issue, available now at www.fortune.com and on newsstands October 21st.
The study identifies […]

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Your brand positioning is the “space” that your services and solutions occupy in the minds of your target audience. The right positioning incorporates strong values and differentiators that are important to your customers. Brand positioning is important in deciding where you want to position your brand within its category and relative to the competition. Brand […]

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Booz Allen Hamilton and the brand consulting firm Wolff Olins carried out research among marketing executives across Europe. It shows that over 90 percent of companies believe their brand is a key element of their success—twice as many as five years ago. Yet less than 20 percent put the management of their brand […]

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