brandXpress blog




Entries from November 2005

6 Components of Branding

November 29th, 2005 · 3 Comments

Branding is not just a logo or trademark. It incorporates many components that work together to form the destination brand concept. Their management is part of the brand strategy. The value of the brand is described by the term brand equity. Brand positioning and leveraging are branding management approaches. The identity, image, personality, essence or […]

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Tags: Brand Elements · Brand Management

Branding News Roundup – 11/29/05

November 29th, 2005 · No Comments

Museum of Brands, Packaging and Advertising opens in Notting Hill on Thursday and will take in 200 years of consumer history with displays of thousands of brands and products. The museum would develop into an archive and resource for marketing professionals wanting to understand how today’s companies sold themselves in the past. The top ten […]

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Tags: News

AT&T New Logo

November 22nd, 2005 · No Comments

The recent unveiling of the at&t (sort of) new logo created quite a buzz online and not only. And it doesn’t look to be a very good one as the opininons are spreading from whatever to it sucks. I have to admit I tend to agree with the last. I don’t like it. It’s just […]

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Tags: Famous Brands · Logo

Re-branding – Not Always The Answer

November 18th, 2005 · No Comments

Interesting article of Al Ries author of Positioning: The Battle for Your Mind and The 22 Immutable Laws of Branding on AdAge.com website (registration required). Starting from recently over-buzzed Atlanta re-branding, Ries is making a extremly good and sustained point about the need and the opportunity of rebranding, changing logos and slogans, or becoming “too […]

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Tags: Re-Branding

Employees Branding Guidelines

November 16th, 2005 · 1 Comment

The brand-developing process centers on the messages the organization sends and the processing of those messages in its employees’psyches. Employee branding is a process by which employees internalize the desired bran dimage and are motivated to project the image to customers and other organizational constituents. The messages employees take in and process influence the extent […]

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Tags: Corporate Branding · Internal Branding

10 New Rules of Branding

November 15th, 2005 · No Comments

Simon Williams of branding consultancy Sterling Group argues, that in today’s Savvier-than-ever consumers environment, brands have to work that little bit harder and smarter to cut through. To achieve the cut through Simon proposes a new set of marketing rules. Interesting, not enough, but worth to be considered, here is the succinct list: Brands that […]

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Tags: Branding

Country Brand Index 2005

November 14th, 2005 · 1 Comment

At the moment I blogged something here about destination branding, earlier this month, I have to admit I didn’t know anything about the fact that FutureBrand, a leading global brand consultancy, in conjunction with sister company and leading global public relations firm, Weber Shandwick, were about to release first-of-its-kind global survey that identifies countries as […]

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Tags: Country Branding

Brands and Colors

November 10th, 2005 · No Comments

Next to the logo, the typeface, the name or the slogan, color is important to the brand recognition. Whether is about the logo itself or it’s about packaging, color is a brand image element to be considered. Basically color can help send out a message about the brand, or make it easier to remember, to […]

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Tags: Logo

Brand Naming – 5 Tips

November 3rd, 2005 · 1 Comment

Creating a new brand name, whether is a new company or a new product line, is an opportunity to take a deep breath, take stock of who you are and where you’re headed, figure out what new things you need to add to the marketing mix, and what baggage you may be ready to leave behi

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Tags: Naming

Chinese Brands Going Global

November 1st, 2005 · No Comments

While many companies outside of China contemplate the riches to be made, they must be aware of the increasing competition originating from that country into global markets.

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Tags: News · Strategy