brandXpress blog

Coca-Cola previews global advertising campaign – AdAge (free reg. required) is featuring the full story on the sneak peak Coca-Cola offered at its new global advertising campaign for its flagship brand, campaign that carries the theme Welcome to the Coke side of life Brand Gamble: Mergers and Aquisitions — the article published on brandchannel by [...]

[Read more →]

Interesting issue posted at AllBusiness.com, regarding small and/or emerging businesses and branding. Answering the question: what’s so urgent about branding, when there are so many things to worry about when growing a business like making payroll and meeting sales goals? the answer comes like this: Branding a small or emerging business is key to the [...]

[Read more →]

Starting from the idea that in the last few years, we have witnessed a growing number of small companies that are starting to realise that branding is not the reward for success but the reason why strong brands become strong brands in the first place, The Business Times of Singapore is publishing an interesting list of 10 fundamental rules of branding, nothing new, but still interesting:

[Read more →]

strategy+business, published by the leading global management and technology firm Booz Allen Hamilton, has selected ProfitBrand: How to Increase the Profitability, Accountability and Sustainability of Brands by Nick Wreden as the best marketing book o

[Read more →]

Leading South African brand consultancy, Interbrand Sampson, uses global insight from parent, Interbrand, to bring 10 branding insights and opportunities to the local market: 1. Clarity In practice, clarity of vision, values and positioning overall, are often given insufficient attention. The majority of corporate and brand visions are interchangeable, bland and viewed with cynicism. In [...]

[Read more →]