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Entries from December 2005

Branding News Roundup – 12/08/05

December 8th, 2005 · No Comments

Coca-Cola previews global advertising campaign – AdAge (free reg. required) is featuring the full story on the sneak peak Coca-Cola offered at its new global advertising campaign for its flagship brand, campaign that carries the theme Welcome to the Coke side of life Brand Gamble: Mergers and Aquisitions — the article published on brandchannel by […]

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Tags: News

Small Business and Branding

December 8th, 2005 · No Comments

Interesting issue posted at AllBusiness.com, regarding small and/or emerging businesses and branding. Answering the question: what’s so urgent about branding, when there are so many things to worry about when growing a business like making payroll and meeting sales goals? the answer comes like this: Branding a small or emerging business is key to the […]

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Tags: Small Business

10 Rules To Turn a Small Business In a Big Brand

December 1st, 2005 · No Comments

Starting from the idea that in the last few years, we have witnessed a growing number of small companies that are starting to realise that branding is not the reward for success but the reason why strong brands become strong brands in the first place, The Business Times of Singapore is publishing an interesting list of 10 fundamental rules of branding, nothing new, but still interesting:

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Tags: Small Business

Best Marketing Book of 2005

December 1st, 2005 · No Comments

strategy+business, published by the leading global management and technology firm Booz Allen Hamilton, has selected ProfitBrand: How to Increase the Profitability, Accountability and Sustainability of Brands by Nick Wreden as the best marketing book o

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Tags: Branding · Resources

10 Branding Insights and Opportunities

December 1st, 2005 · No Comments

Leading South African brand consultancy, Interbrand Sampson, uses global insight from parent, Interbrand, to bring 10 branding insights and opportunities to the local market: 1. Clarity In practice, clarity of vision, values and positioning overall, are often given insufficient attention. The majority of corporate and brand visions are interchangeable, bland and viewed with cynicism. In […]

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Tags: Brand Management