brandXpress blog

Brandchannel published its fifth Annual Reader’s Choice Award, a top of the brands that had the most impact in the passed year.

Over 2500 people from 99 countries voted in the 2005 poll. The greatest number of voters fell in the age range of 26 to 35 year olds, with about a third more men voting as women.

Brandchannel conducts the study each year under the following conditions:

• Readers are instructed to vote for the brands that had the most impact on them that year.
• Impact is defined as good or bad. (Bad impact might be a brand like Enron.)
• The study runs online and is open to the public during November and December.
• Votes can be cast for up to five brands per region; respondents can only vote once per region but no section is mandatory.

Here is the Global top 10 brands that have the most impact on us in 2005 (in brackets are the previous year positions):

1. Google (2)
2. Apple (1)
3. Skype (new)
4. Starbucks (4)
5. Ikea (3)
6. Nokia (10)
7. Yahoo! (new)
8. Firefox (new)
9. ebay (9)
10. Sony (new)

Read full article in Brandchannel

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