brandXpress blog

Few independent business owners have the time and resources to dedicate to the level of detail big corporates do in their branding. But there are plenty of things the big companies do well that small-business owners should consider as they strive for long-term survival:

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Before you begin developing a brand, you must have a solid understanding on who your customers are and how do you intend to serve them. Details can be extracted from your marketing plan or mission statement, but after all there everithing goes to asking yourself the next questions:

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In order for your brand to be effective, it must be visible, and consumers should be able to recognize it wherever they see it, they hear about it or think about it. It should stand out in a crowd and always create the same look and feel. In order to achieve these goals, your brand [...]

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In an attempt to re-brand itself, Intel released a new logo and images to go along with the badges for each individual line of processors, the original Intel logo with its recognizable lowered “e” will be replaced with one featuring an oval swirl around the company’s name. Along with the logo change the famous “Intel [...]

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