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Loyalty, Love and Personal Branding

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Excellent article of William Arruda over at MarketingProfs.com:

When building your personal brand, you need to have a sturdy brand foundation of rational brand attributes. Those attributes illustrate your competence and make you credible. Even the most lovable among us won’t get too far without being able to demonstrate results.

But when building your personal brand, emotion is an essential component that will help you create greater loyalty among your various constituencies.

As a “careerist” you can build loyalty beyond reason with your employer, peers, managers, and among all those people who need to know about you so that you can reach your career goals. To do this, you must be keenly aware of your brand attributes, how others perceive you. What is your combination of rational and emotional brand attributes? What makes you lovable?

Here are five tips for inspiring loyalty beyond reason:

  1. Take inventory of your personal brand attributes (rational and emotional).
  2. Get external input on your brand attributes. This will help you validate your self-assessment and provide insights into how you are currently perceived. You can’t change perceptions if you don’t know what they are.
  3. Decide which attributes (that are authentic to you) are relevant and compelling to your target audience and are differentiating from those of your peers.
  4. Live in the inquiry. Ask yourself how you can inject more of these brand attributes into everything you do-every report you author, every email you write, every telephone conversation you have.
  5. Assess. Ask for feedback. Measure results. Are you being perceived more consistently? Are you more fulfilled? Are you more successful? More loved?

Read full article here.



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