February 7th, 2006 ·
1,659 views ·Visa today unveiled its first new branding direction in 20 years, according to Suzanne Lyons, its executive vice president and chief marketing officer.
The tagline, ending the decades-long reign of “It’s everywhere you want to be,” is “Life takes Visa,” Lyons said. Although the tagline was used in the last couple of years in English-language communications in Latin American countries (actually Visa is using 5 different taglines for 6 different regions of the world – more here), TBWAChiatDay decided to go with it and start promoting it next week during the Winter Olympics Openning ceremony.
The new brand campaign is the latest in a series of milestones marking Visa adapting its brand to its corporate evolution, with recently introduced new governance structure; new brand architecture, including a new logo and a new card design. More about the new branding campaign here: http://www.visa.com/advertising.
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1 Brand-Building | The Art of Taglines, Slogans, and Mottos… [46]] | IDEAS INSPIRING INNOVATION // Mar 29, 2011 at 10:15 am
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