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5 Things to Consider When Designing a Logo

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The logo is the visual representation of everything your company stands for. Ideally, your company logo enhances potential customers and partners’ crucial first impression of your business. A good logo can build loyalty between your business and your customers, establish a brand identity, provide the professional look of an established enterprise, create recognition.

As designing a logo is one of the most challenging assignments in creating a brand identity, here are some basic things to keep in mind and consider:

Visual Impression: Connecting with Visitors

The importance of the visual impression of the logo and the subsequent process of this impression getting registered in the mind of a visitor has been our major design consideration.


Simplicity becomes the key factor here. The optimal and balanced use of shape, color, form, consistency and clarity can create a striking visual construal that will make the logo stand out.

Shape & Form

The quest for the simple yet strong logo is balanced by the need of that logo to be transatable to all possible mediums whether is online, on a truck or on a package.

Own a Color

Humans retain colors first in the hierarchy of visual consciousness. So owning a color allows immediate identification and distinction among visitors in a highly complex and competitive brand landscape.

Typography: Articulating the Text

The next thing was to determine how the text in your logo should be articulated in terms of text. The use of caps, or of a certain typeface can help you emphasize a certain characteristic you aim for.


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