brandXpress blog

Today, branding is one of most discussed topics in the business press, right up there after manufacturing going to China. Business leaders are beginning to recognize that innovation and branding are two knowledge-based areas of expertise that North America can still own, at least for now. Yet, with all the talk that a strong brand [...]

[Read more →]

Interesting article by Clyde Fessler, former vice president, business development, Harley-Davidson Motor Company. In today’s international business world, it is becoming more difficult to compete successfully and, ultimately, provide a return to investors. The proliferation of competitors, short term objectives, and opportunities to place investment dollars elsewhere also make it difficult to invest in building [...]

[Read more →]

Value has different meanings to different people. The objective of the valuation is determined by its use. Some of the more common valuation approaches are market based/direct measurement method; brand communication investments based method; awareness and franchise valuation method; finance based/indirect measu- rement method; excess-earnings method and relief-from-royalty method.

[Read more →]

When we speak of branding most of the time people try to relate it to big business house, however, the fact is that every business needs to establish their brand in order to survive the competition. You might be having a very small business but would you like your client to perceive your business as [...]

[Read more →]

Another month, another top of brands. Another brand consulting company, Millward Brown Optimor, decided to set-up another way of having brands ranked, so we got another top where Microsoft got the first place. This time the goal of the study was to calculate the value a brand is expected to generate for its owner in [...]

[Read more →]