From Martin Neumeier’s The Brand Gap: Revised Edition (2nd Edition)
- Distinctiveness.
- Brevity.
- Appropriateness.
- Easy spelling and pronunciation.
- Likability.
- Extendibility.
- Protectability.
7 Criteria For A Good Name
July 27th, 2006 · No Comments · 894 Views
Tags: Naming
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