brandXpress blog

A recent study among small business owners in the United States, sthow that the most stressful thing about starting a new company was not manufacturing of products or advertising to customers, but coming up with a name for the small business. Entrepreneurs spend weeks and even months trying to develop the perfect name.
Along with the [...]

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Mark Nead in alwayson on [tag]personal branding[/tag]:
As individuals and organizations, we are defined by our values and actions, and it is these values and actions which define our brands, personally and professionally. Fortunately you can’t fake character or values, and technology has become a driving force in demanding transparency and disclosure. Word of mouth marketing [...]

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Addressing a press conference in Chennai on Monday, marketing guru Phillip Kotler, author of Marketing Management (12th Edition) (Marketing Management) and Principles of Marketing (11th Edition) (Principles of Marketing) expressed its opinion on the growing importance of branding in today’s world of Internet and media explosion.
Branding is critical for creating trust in the minds of [...]

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Sony is leading the Harris Interactive “Best Brands” survey for the seventh year in a row. Apple is the gainer making in the top 10 this year, while the loosers of the year could be considered Kraft Foods which is loosing 6 places (from 3rd to 9th) and General Motors which dropped from No. 8 [...]

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Brands Create Customers blog is presenting an interesting business model which has brands and branding at its core.
The Brand Core Model illustrates how brands have moved from symbols and slogans at the periphery of business to a value-creating activity at the heart of the enterprise.

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A big brand is a brand that customers trust and believe in. When consumers don’t trust a brand they do not buy or consume it. One of the biggest reasons for people buying a brand repeatedly is the credibility the brand has among the consumers.
In brand building, credibility is vital to the success of any [...]

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Call it m-branding: the use of the mobile channel to create differentiation and build brand affinity as never before possible. When used correctly, it has five key advantages over virtually every other medium:
Immediacy
Consumers can use their cell phones to interact with brand promotions right at the point of impression. This usually involves entering a four- [...]

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Death of Mass Marketing
Marketers typically employ online ad targeting — especially through behavioral, contextual, geographic and search methods — for direct response goals more so than for branding ones.
The focus is shifting, however, according to Advertising.com’s ongoing survey of U.S. web publishers. While only 19.2 percent of respondents cited branding as the main objective of [...]

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