brandXpress blog

A recent study by Standard Life shows that the employees the felt part of the business and understood its goals were willing and able to contribute their best to achieving those goals.

Your internal communications plan and branding is a huge step toward employee engagement and here is a list of eight things to do about it:

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Branding isn’t just one aspect of your marketing campaign. It is the combination of everything your business stands for. Branding is not created with a single, stand-alone event — rather it is created over time through a series of strategically thought-out actions.

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Co-branding (also called Dual Branding) has become a rage in the marketing arena, with companies realizing that isolation is not after all the best policy. The markets of yesterday saw companies focusing on the customer thinking about “How can I promote my jeans?” The marketers today believe that the myopia needs to clear off to [...]

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The Strategic Name Development Blog has an excellent post about the notion of pormanteau (a word that is formed by combining both sounds and meanings from two or more words), titled Company Naming: What’s in Your Portmanteau?: It was Lewis Carroll who first used the word “portmanteau” to describe a word made up of other [...]

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Janice Spark in bizcommunity.com has five valuable lessons for brands entering new markets: 1. Value must be the core of the brand New players seeking to gain market share in an established industry can generally expect to be met by a public with a mixture of hope and resigned cynicism. While some potential customers will [...]

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Nielsen//NetRatings, a global leader in Internet media and market research, announced last week that user-generated content sites, platforms for photo sharing, video sharing and blogging, comprised five out of the top 10 fastest growing Web brands in July 2006. Image hosting site ImageShack ranked No. 4 among July’s fastest growing Web brands, increasing 233 percent, [...]

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From Lilian Wong’s Brand Think: a guide to branding: Brands are undeniably pervasive in our lives. Besides the consumer brands that we use daily, there is subconsciuous awareness of how the way our lives chart out, had something to do with the brands we were associated with. I am talking about brands we choose for [...]

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The Interbrand survey focuses on brands that are ‘global’ – in their words, global brands are ‘available in many countries and, though they may differ from country to country, the localized versions have a common goal and a similar identity.’ Although it can be extremely successful, this is not always the best strategy to adopt. [...]

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Microsoft has taken first place in this year’s Superbrands Awards, intended to recognise the highest standards of branding. The BBC came second, with British Airways third and Mercedes-Benz and Porsche taking fourth and fifth respectively. Marks & Spencer proved its return to favour with the public by taking sixth place. The Superbrands Council, which includes [...]

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Adotas on internal branding: As with any good marketing effort, it pays to begin by looking at the target audience. No doubt your internal audience has some awareness of your brand. Yet in many companies, especially ones that have recently reinvented themselves, employees may have no idea of what the brand stands for, where the [...]

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