brandXpress blog

Washington Post on brands and power:
Not long ago, the value of a company consisted largely of its “book value”: physical assets such as factories and equipment plus money in the bank. But today book value accounts for only about a third of the stock market capitalization of the top 150 U.S. companies, down from […]

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Boston Herald on branding:
What’s in a name?
Just about everything if it identifies your company or organization and tells the public what it can expect from you. Which is why the fin de siecle trend toward re-branding that picked up steam in the late ’90s is unlikely to end any time soon. “Old” businesses and […]

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