brandXpress blog

Since we talked here earlier about Naming Don’ts, let’s see some DO’s on the matter. Without any doubts, choosing a name is one of the most important decisions a company can make when launching a brand. More than that, when we’re talking about small businesses it seems that the most stressful thing about starting […]

[Read more →]

BusinessWeek is running an interesting article, presenting three checkpoints in creating a slogan:
Try to create complementary relationships between your business [tag]name[/tag], its [tag]slogan[/tag], and other communications devices, such as the Web address. Avoid redundant messages. In other words, don’t pick a slogan that simply reiterates your company name. It should enhance and complement that […]

[Read more →]

There is an interesting article on Influx pointing out six key learning points behind the Lacoste brand comeback.
Lacoste has coming roaring back from obscurity to become one of the hottest sports/apparel brands around. The company’s US sales grew in the US of 1000% in 5 years. Not bad for a brand that was once […]

[Read more →]

Brand loyalty will diminish as the defining metric of success. Marketing strategies will become more varied.
Brand loyalty reduces customer loss, which improves business growth. You are not replacing lost customers to stay at the same sales volume. Customers must have a favorable attitude toward the product to develop loyalty.
Looking at the future of [tag]loyalty[/tag]-[tag]marketing[/tag] […]

[Read more →]

Building a brand requires real understanding, knowledge, talent, correct creative skills, resources, and, of course, time.
Some businessmen think the product is the brand. Even a company itself is a brand they cannot recognize. The goodwill, image of the company can create an impact on the whole products or brand which they may not realize. […]

[Read more →]

Michael Kanellos, editor at large at CNET News.com, has an interesting article providing some advices for nowadays business naming, that even if is focused on tech companies, is still useful for businesses at large:
In any event, for you start-up execs, here’s a handy guideline for how not to name your company:
1. […]

[Read more →]

For the second consecutive year, [tag]Landor[/tag] Associates is proud to announce the exclusive publication of its [tag]Breakaway Brands[/tag] Study in FORTUNE magazine’s September 18th issue, now available on newsstands and at www.fortune.com.
The study identifies the ten brands in the United States that have made the greatest percentage gains in business value as a result […]

[Read more →]

Why is brand loyalty so important? For the business owner, it is easier to keep existing customers than to search out new customers. Advertising and marketing to new customers is four to six times more expensive than the cost of marketing to your existing customers. A brand-loyal customer is less sensitive to and less […]

[Read more →]