Comments on: 9 Things To Consider When Naming Your Brand http://www.brandxpress.net/2006/09/9-things-to-consider-when-naming-your-brand/ Wed, 18 Jan 2012 00:02:35 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: David Taylor (from Where'sTheSausage)http://www.brandxpress.net/2006/09/9-things-to-consider-when-naming-your-brand/comment-page-1/#comment-26 David Taylor (from Where'sTheSausage) Wed, 11 Oct 2006 18:46:29 +0000 http://www.brandxpress.net/2006/09/9-things-to-consider-when-naming-your-brand/#comment-26 A couple of much more basic ones that would be at the top of my list. If these don't work, you can forget the other 9!: 1. You can own it: trademark it in your relevant categories. 2. Its 3-4 syllables long, or can be easily shorthanded to this many syllables. Especially important when people have to ask for the brand, such as drinks ordered in bars. Think about the last one, and you will struggle to think of a great brand that is more than 2-3 syllables. Google (2), Apple (2), Yahoo! (2), Coke (1) etc. etc. A couple of much more basic ones that would be at the top of my list. If these don’t work, you can forget the other 9!:
1. You can own it: trademark it in your relevant categories.
2. Its 3-4 syllables long, or can be easily shorthanded to this many syllables. Especially important when people have to ask for the brand, such as drinks ordered in bars.

Think about the last one, and you will struggle to think of a great brand that is more than 2-3 syllables. Google (2), Apple (2), Yahoo! (2), Coke (1) etc. etc.

]]> By: Links 09-27-2006 - Orbit Now! Troy Worman’s Webloghttp://www.brandxpress.net/2006/09/9-things-to-consider-when-naming-your-brand/comment-page-1/#comment-11 Links 09-27-2006 - Orbit Now! Troy Worman’s Weblog Wed, 27 Sep 2006 04:42:00 +0000 http://www.brandxpress.net/2006/09/9-things-to-consider-when-naming-your-brand/#comment-11 [...] Nine things to consider when naming your brand at BrandXpress Blog.  “Here is a list of 9 things that should be taken in consideration when naming a new business or product.” Posted in Blinks + Tuesday September 26, 2006 + permalink [...] [...] Nine things to consider when naming your brand at BrandXpress Blog.  “Here is a list of 9 things that should be taken in consideration when naming a new business or product.” Posted in Blinks + Tuesday September 26, 2006 + permalink [...]

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