brandXpress blog

Brand and brand name is the key factor for customer when choosing a wireless service. What’s interesting in the J.D. Power and Associates 2006 Wireless Retail Sales Satisfaction StudySM whose Volume 2 was released today - is that the customers are increasingly influenced by the handset when selecting a wireless service.
While the summed importance […]

[Read more →]

The new symbol is derived from the famous shield that decorated the front of Fiat cars from 1931 to 1968, with the vertically elongated letters of the word ‘FIAT’ standing out against a ruby red background, encased in a chromed round frame. The two main elements of the new logo (the shield shape and […]

[Read more →]

Make a national brand local, that’s the new Bank of America branding strategy.
Consumers interact with brands locally every hour of every day. With expanded creativity around media from agencies, brands and media owners, these media touchpoints are expanding rapidly. How do large organizations managing a brand across different regions, markets and locations do so […]

[Read more →]

A business without a brand name is like a product that does not have a name. You’ve got to ensure a high impact branding strategy that will help your customer to remember you, your products and your services. In this case, it is your articles and your quality of writing are what should be […]

[Read more →]

Interesting article approaching the use of visual identity and positioning as main tools for a business to separate itself from its competitors.
Every day we are bombarded by millions of messages. They’re everywhere, from print media to highway billboards, local supermarkets, public phone booths, our mailboxes, radios and television sets.
Add to that the explosive growth […]

[Read more →]

Karen Post’s excellent book Brain Tattoos: Creating Unique Brands That Stick in Your Customers’ Minds is presenting eleven tatoo tactics that speak loudly even when you whisper.

The strategy is set. You clearly know who you are, you’ve decided on your brand difference, you’ve found folks who want what you have, and you’ve […]

[Read more →]

Based on the BusinessWeek/Interbrand Top Most Valuable Brands in the world, FutureLab ranks the online relevance of those brands.
The purpose: to highlight to senior executives the importance of paying close attention to their brand’s performance in the online arena.
The method: ranking is based on the number of times the brand’s name appears in leading […]

[Read more →]

Lyle’s Golden Syrup has been named as Britain’s oldest brand, with its green and gold packaging having remained almost unchanged since 1885. The Guinness Book of Records gave the breakfast and teatime sweetener, whose tins bear the image of a lion and a biblical quotation, the prized honor.
The syrup came into being as a […]

[Read more →]

Continuing the engagement of the employees in internal branding, October issue of HRMagazin is running an extensive material on internal branding and its importance for the success of any re-branding efforts .
As the people who deliver the brand promise are employees, making sure they understand and can deliver the brand to customers is vital—especially […]

[Read more →]

Corporations must be very concerned with branding and advertising practices that attract customers or retain them, as effective branding and advertising can have postive impact on corporate profitability.
Here are six suggestions that Howard D. Hill, Ph.D., president and CEO of Associates in Education in Orangeburg is proposing to assist corporations (and smaller companies) in […]

[Read more →]