Comments on: 7 Reasons to Brand Your Business http://www.brandxpress.net/2006/10/7-reasons-to-brand-your-business/ Wed, 18 Jan 2012 00:02:35 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Marketing experthttp://www.brandxpress.net/2006/10/7-reasons-to-brand-your-business/comment-page-1/#comment-3902 Marketing expert Mon, 05 Jan 2009 13:56:51 +0000 http://www.brandxpress.net/2006/10/7-reasons-to-brand-your-business/#comment-3902 Everything of the above except the fact that a product/business needs a name that can be remembered is wrong! - it is like saying that becuase the sun is yellow, all warm things are yellow - nonsense! Everything of the above except the fact that a product/business needs a name that can be remembered is wrong! – it is like saying that becuase the sun is yellow, all warm things are yellow – nonsense!

]]> By: Derrick Dayehttp://www.brandxpress.net/2006/10/7-reasons-to-brand-your-business/comment-page-1/#comment-38 Derrick Daye Tue, 24 Oct 2006 16:14:28 +0000 http://www.brandxpress.net/2006/10/7-reasons-to-brand-your-business/#comment-38 Jason, You're right; branding is a cornerstone in successful businesses. Leading organizations have discovered that brands are their most valuable asset (along with their people) for a number of reasons. Here's our list of substantial benefits strong brands deliver: Increased revenues and market share Decreased price sensitivity Increased customer loyalty Additional leverage with vendors and retailers (for manufacturers) Increased profitability Increased stock price, shareholder value and sale value Increased clarity of vision Increased ability to mobilize an organization's people and focus its activities Increased ability to expand into new product and service categories And my favorite: Increased ability to attract and retain high quality employees As we know it is the employees at that will be delivering on the brand promise at every point of customer contact. Their commitment and ability to do that means everything. Jason,

You’re right; branding is a cornerstone in successful businesses. Leading organizations have discovered that brands are their most valuable asset (along with their people) for a number of reasons. Here’s our list of substantial benefits strong brands deliver:

Increased revenues and market share
Decreased price sensitivity
Increased customer loyalty
Additional leverage with vendors and retailers (for manufacturers)
Increased profitability
Increased stock price, shareholder value and sale value
Increased clarity of vision
Increased ability to mobilize an organization’s people and focus its activities
Increased ability to expand into new product and service categories

And my favorite:

Increased ability to attract and retain high quality employees

As we know it is the employees at that will be delivering on the brand promise at every point of customer contact. Their commitment and ability to do that means everything.

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