brandXpress blog

Lyle’s Golden Syrup has been named as Britain’s oldest brand, with its green and gold packaging having remained almost unchanged since 1885. The Guinness Book of Records gave the breakfast and teatime sweetener, whose tins bear the image of a lion and a biblical quotation, the prized honor.

The syrup came into being as a by-product of sugar refined by Scottish businessman Abram Lyle in London. It was first stored in tins in 1885 – a million tins are now produced monthly.

Read the BBC story here.