http://www.brandxpress.net/2006/10/re-branding-and-employees-engagement/ Wed, 18 Jan 2012 00:02:35 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.brandxpress.net/2006/10/re-branding-and-employees-engagement/comment-page-1/#comment-3999 meg Thu, 09 Jul 2009 09:34:03 +0000 http://www.brandxpress.net/2006/10/re-branding-and-employees-engagement/#comment-3999 rebranding great idea bt are we ready for the change dis will bring rebranding great idea bt are we ready for the change dis will bring

]]> http://www.brandxpress.net/2006/10/re-branding-and-employees-engagement/comment-page-1/#comment-25 David Taylor (from Where'sTheSausage) Wed, 11 Oct 2006 17:54:12 +0000 http://www.brandxpress.net/2006/10/re-branding-and-employees-engagement/#comment-25 The other thing to remember when going through the dreaded re-branding is to make sure there is something of real value in it for the employees. Rather than trying to "brandwash" them as I call it, how about some new training? Or better pay and prospects? Or more responsibility? These basics are simple but often overlooked. If this aint right, I aint interested in your brand engagement. More on this on my post on brandwashing at wheresthesausage.com The other thing to remember when going through the dreaded re-branding is to make sure there is something of real value in it for the employees. Rather than trying to “brandwash” them as I call it, how about some new training? Or better pay and prospects? Or more responsibility? These basics are simple but often overlooked. If this aint right, I aint interested in your brand engagement. More on this on my post on brandwashing at wheresthesausage.com

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