brandXpress blog




Entries from November 2006

Five Management Traits For Global Brands

November 8th, 2006 · No Comments

Via Brandchannel & Interbrand, an interesting list of five management traits that are employed by leading global brands.
Seek out insights:
Outstanding brands identify customer insights. When these insights are shared across cultures they assist in a brand’s adoption globally.
Integrate local intelligence:
Brand guidelines are tremendous tools for ensuring consistency. However, they have been known to impede […]

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Tags: Brand Management

5 Rules to Establish and Maintain Brand Awareness

November 8th, 2006 · 1 Comment

Despite the fact that the hot ways to enhance your brand involve new media, business branding basics are still in style. Branding success will depend on adapting to the rapidly evolving media environment and taking advantage of new opportunities to reach your target audience.
But, there are some branding constants that will remain critical for […]

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Tags: Strategy

Reconciling Brand and Organizational Culture

November 3rd, 2006 · 1 Comment

Interesting article about the way organizational culture, business goodwill, branding and the law are interacting. Here is an excerpt:
Whether shaping the branding strategy of a start-up or optimizing the strategy of an established company, the key to maximizing goodwill is in closing the gap between organizational culture and organizational brand. Sometimes we see wonderful […]

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Tags: Strategy

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