http://www.brandxpress.net/2006/11/reconciling-brand-and-organisational-culture/ Wed, 18 Jan 2012 00:02:35 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.brandxpress.net/2006/11/reconciling-brand-and-organisational-culture/comment-page-1/#comment-91 David Taylor (from Where'sTheSausage) Tue, 07 Nov 2006 10:41:52 +0000 http://www.brandxpress.net/2006/11/reconciling-brand-and-organisational-culture/#comment-91 I agree you cannot under-estimate the importance of a great product/service in driving employee motivation and engagement. No matter how hard you try on the organisational stuff, I doubt people working at McDonald's will ever be as engaged as those working at Pret a Manger. Why? Because they cannot be as proud of the product they are selling. The first is mass-manufactured, greasy and unhealthy. The second is freshly hand-made each day by the people selling it, made from good wholesome stuff. More on this in my post on Pret at wheresthesausage.com I agree you cannot under-estimate the importance of a great product/service in driving employee motivation and engagement. No matter how hard you try on the organisational stuff, I doubt people working at McDonald’s will ever be as engaged as those working at Pret a Manger. Why? Because they cannot be as proud of the product they are selling. The first is mass-manufactured, greasy and unhealthy. The second is freshly hand-made each day by the people selling it, made from good wholesome stuff. More on this in my post on Pret at wheresthesausage.com

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