Apple Computers who dropped computer from its name. The move is rather normal considering that iPod or iTunes are two of the main products of Apple Inc. and was announced in the same time with the buzzy launching of iPhone. Now, getting to this, cannot help myself not to admire the Apple capacity to create a buzz in the media, no matter that we’re talking about the internet of the classic mass media. The phone they launched is, I admit, a work of art and has a lot of great features but I wouldn’t hurry to name it neither a Blackberry killer, a computer or a smart phone. It’s more like a beautifully designed, big brand sustained swiss knife of mobiles.
Entries from January 2007
2007 – Interesting Year Start in Brands and Branding
January 16th, 2007 · 1 Comment
Tags: News · Re-Branding
Millward Brown classification of Great Britain’s best-known brands in 2006
January 10th, 2007 · 1 Comment
Millward Brown considers the brands with a potential for growth one should keep an eye on are Marks & Spencer and the Apple iPod, alongside Google, 3, Asda, Red Bull, O2, MySpace, Virgin Mobile and Starbucks. Despite the negative publicity brands such as McDonald’s and Coca-Cola were affected by in 2006, as a result of debates over obesity among children, both companies managed nevertheless to rank high in the top.
Tags: Top Brands
Google Tops Landor Associates Top Brands of 2006
January 9th, 2007 · 1 Comment
Landor Associates, the world’s leading branding and design consultancy conducted a survey of the most popular brands among consumers, which rates the best and worst brands.
The rankings were compiled from more than 2,000 interviews carried out by a New York design agency, Landor Associates. Its managing director, Allen Adamson, said inclusivity was a critical factor for the year’s successes.
Tags: Top Brands
In Case You Missed It – Branding News Roundup
January 9th, 2007 · 2 Comments
Since I had a quite long break from brand-blogging I thought I should point out some of the posts I found interesting in the branding blogosphere, just in case you missed them:
Tags: News
Popular Brands May Brand the Brain
January 9th, 2007 · No Comments
A new study finds that familiar brands evoke faster, more positive responses in the brain than lesser-known brands.
In tests on young adults using real-time functional MRI, the logos of well-known auto and insurance companies “lit up” areas of the brain associated with warm emotions, reward and self-identity
Tags: Branding
Gap To Review Its Brand Strategy
January 9th, 2007 · No Comments
Gap, the company that helped make khaki beige a fashion statement, is to review its Gap and Old Navy brands after the retailer revealed disappointing sales in December and expected increased pressure in January.Total sales for December were down by 10% on results posted two years ago, at $2.34bn. The company has been in the middle of a two-year rebranding operation but has admitted it has failed and will review its strategy at the two divisions.
Tags: Famous Brands