brandXpress blog

2007 definitely started with a lot of agitation in some of the big brands courtyard.
I’d start with the Apple Computers who dropped computer from its name. The move is rather normal considering that iPod or iTunes are two of the main products of Apple Inc. and was announced in the same time with […]

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Google was the best-known brand in Great Britain in 2006, although it only spent EUR 2 million on advertising, a survey carried out by consultancy company Millward Brown indicates.
2006 was the first year when Google was included in the Millward Brown classification since 1998. The world’s most popular search engine has risen to the […]

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Landor Associates, the world’s leading branding and design consultancy conducted a survey of the most popular brands among consumers, which rates the best and worst brands.
The rankings were compiled from more than 2,000 interviews carried out by a New York design agency, Landor Associates. Its managing director, Allen Adamson, said inclusivity was a critical […]

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Since I had a quite long break from brand-blogging I thought I should point out some of the posts I found interesting in the branding blogosphere, just in case you missed them:
Marketing a Strong Nonprofit Brand
Laura Ries has run a list of 7 important things to consider when building a brand for the non-profit […]

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A new study finds that familiar brands evoke faster, more positive responses in the brain than lesser-known brands.
In tests on young adults using real-time functional MRI, the logos of well-known auto and insurance companies “lit up” areas of the brain associated with warm emotions, reward and self-identity.
“Furthermore, strong brands were processed with less effort […]

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Gap, the company that helped make khaki beige a fashion statement, is to review its Gap and Old Navy brands after the retailer revealed disappointing sales in December and expected increased pressure in January.Total sales for December were down by 10% on results posted two years ago, at $2.34bn. The company has been in […]

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