Comments on: Defining an Authentic Brand http://www.brandxpress.net/2007/02/defining-an-authentic-brands/ Tue, 27 Jul 2010 16:28:55 +0000 hourly 1 http://wordpress.org/?v=3.0 By: FTC Keeps Bloggers Honest at The david ID blog http://www.brandxpress.net/2007/02/defining-an-authentic-brands/comment-page-1/#comment-4011 FTC Keeps Bloggers Honest at The david ID blog Tue, 06 Oct 2009 23:53:46 +0000 http://www.brandxpress.net/2007/02/defining-an-authentic-brands/#comment-4011 [...] been a lot written over the last few years about the importance and value of “brand authenticity,” the simple idea that presenting your brand and its core values in an honest, genuine way, is [...] [...] been a lot written over the last few years about the importance and value of “brand authenticity,” the simple idea that presenting your brand and its core values in an honest, genuine way, is [...]

]]> By: Bernadette http://www.brandxpress.net/2007/02/defining-an-authentic-brands/comment-page-1/#comment-2197 Bernadette Tue, 14 Aug 2007 07:45:16 +0000 http://www.brandxpress.net/2007/02/defining-an-authentic-brands/#comment-2197 When we consider a brand is like a person we know well, what makes it authentic? Why is one person more authentic than another and why does that matter to us anyway? It matters because we are all searching for meaning in our lives on some level and those brands that offer us a real emotional connection are the ones that create that meaning for us. Whether we are employees or customers it is equally important because when we engage with a brand we are giving away our most precious commodity - time. A brand needs to be appreciative of this gift being given to it by its supporters and offer gifts in return. How much gratitude does your brand express? When we consider a brand is like a person we know well, what makes it authentic? Why is one person more authentic than another and why does that matter to us anyway? It matters because we are all searching for meaning in our lives on some level and those brands that offer us a real emotional connection are the ones that create that meaning for us. Whether we are employees or customers it is equally important because when we engage with a brand we are giving away our most precious commodity – time. A brand needs to be appreciative of this gift being given to it by its supporters and offer gifts in return. How much gratitude does your brand express?

]]> By: Pepita http://www.brandxpress.net/2007/02/defining-an-authentic-brands/comment-page-1/#comment-1899 Pepita Wed, 14 Feb 2007 14:38:57 +0000 http://www.brandxpress.net/2007/02/defining-an-authentic-brands/#comment-1899 Hi BrandXpress, too bad I cannot trackback to your site! Posted another item on authenticity: http://sparkers.typepad.com/thinkingsparks/2007/02/good_authentici.html Hi BrandXpress, too bad I cannot trackback to your site!

Posted another item on authenticity: http://sparkers.typepad.com/thinkingsparks/2007/02/good_authentici.html

]]> By: Pepita http://www.brandxpress.net/2007/02/defining-an-authentic-brands/comment-page-1/#comment-1874 Pepita Fri, 09 Feb 2007 16:03:12 +0000 http://www.brandxpress.net/2007/02/defining-an-authentic-brands/#comment-1874 Thanks for pointing me and others to this great manifesto! I will be posting on the relation between culture and brand on ThinkingSparks. Thanks for pointing me and others to this great manifesto! I will be posting on the relation between culture and brand on ThinkingSparks.

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