Rob Engelman is putting up a list of nine core activities / responsibilities a Marketing Department must handle. 1. Focus on the Customer 2. Monitor the Competition 3. Own the Brand. 4. Find & Direct Outside Vendors. 5. Create New Ideas. 6. Communicate Internally. 7. Manage a Budget. 8. Understand the ROI. 9. Set the [...]
Entries from March 2007
9 Responsibilities of a Marketing Department
March 13th, 2007 · 14 Comments
Tags: Brand Management
Top Brand Extensions
March 8th, 2007 · 5 Comments
Brand extension is a marketing strategy in which a firm that markets a product with a well-developed image uses the same brand name but in a different product category. Brands use this as a strategy to increase and leverage equity. Product extensions, on the other hand, are versions of the same parent product that serve [...]
Tags: Brand Extension