Rob Engelman is putting up a list of nine core activities / responsibilities a Marketing Department must handle.
1. Focus on the Customer
2. Monitor the Competition
3. Own the Brand.
4. Find & Direct Outside Vendors.
5. Create New Ideas.
6. Communicate Internally.
7. Manage a Budget.
8. Understand the ROI.
9. Set the Strategy, Plan the Attack, and Execute.
As per […]
Entries from March 2007
9 Responsibilities of a Marketing Department
March 13th, 2007 · 7 Comments
Tags: Brand Management
Top Brand Extensions
March 8th, 2007 · 4 Comments
Brand extension is a marketing strategy in which a firm that markets a product with a well-developed image uses the same brand name but in a different product category. Brands use this as a strategy to increase and leverage equity.
Product extensions, on the other hand, are versions of the same parent product that serve […]
Tags: Brand Extension