Comments on: 9 Responsibilities of a Marketing Department http://www.brandxpress.net/2007/03/9-responsibilities-of-a-marketing-department/ Tue, 09 Mar 2010 13:24:56 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: gkishnamurthihttp://www.brandxpress.net/2007/03/9-responsibilities-of-a-marketing-department/comment-page-1/#comment-3981 gkishnamurthi Mon, 15 Jun 2009 10:39:45 +0000 http://www.brandxpress.net/2007/03/9-responsibilities-of-a-marketing-department/#comment-3981 the nine commandmant, the most important is focus on customer, if no customer, no marketting. the nine commandmant, the most important is focus on customer, if no customer, no marketting.

]]> By: aBeaRhttp://www.brandxpress.net/2007/03/9-responsibilities-of-a-marketing-department/comment-page-1/#comment-3940 aBeaR Fri, 17 Apr 2009 02:16:18 +0000 http://www.brandxpress.net/2007/03/9-responsibilities-of-a-marketing-department/#comment-3940 i wanna know about wht experience that required if we want to work in marketing department i wanna know about wht experience that required if we want to work in marketing department

]]> By: diphukahttp://www.brandxpress.net/2007/03/9-responsibilities-of-a-marketing-department/comment-page-1/#comment-3931 diphuka Fri, 06 Mar 2009 09:41:06 +0000 http://www.brandxpress.net/2007/03/9-responsibilities-of-a-marketing-department/#comment-3931 interesting material interesting material

]]> By: jessicahttp://www.brandxpress.net/2007/03/9-responsibilities-of-a-marketing-department/comment-page-1/#comment-3922 jessica Thu, 12 Feb 2009 03:08:50 +0000 http://www.brandxpress.net/2007/03/9-responsibilities-of-a-marketing-department/#comment-3922 can u post more,.tnks can u post more,.tnks

]]> By: Responsabilities of the Marketing Department : Thoughts on Hospitality Marketing and Distributionhttp://www.brandxpress.net/2007/03/9-responsibilities-of-a-marketing-department/comment-page-1/#comment-2294 Responsabilities of the Marketing Department : Thoughts on Hospitality Marketing and Distribution Sun, 02 Mar 2008 14:15:34 +0000 http://www.brandxpress.net/2007/03/9-responsibilities-of-a-marketing-department/#comment-2294 [...] you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!I have seen at brandXexpress a list of the nine responsabilities of a [...] [...] you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!I have seen at brandXexpress a list of the nine responsabilities of a [...]

]]> By: UDAYKUMARhttp://www.brandxpress.net/2007/03/9-responsibilities-of-a-marketing-department/comment-page-1/#comment-2178 UDAYKUMAR Sun, 17 Jun 2007 04:56:20 +0000 http://www.brandxpress.net/2007/03/9-responsibilities-of-a-marketing-department/#comment-2178 i find the points here are useful but it seems they are not in chronological order i find the points here are useful but it seems they are not in chronological order

]]> By: Responsabilities of the Marketing Department at Hospitality Marketing and Travel 2.0 Strategies by Albert Barrahttp://www.brandxpress.net/2007/03/9-responsibilities-of-a-marketing-department/comment-page-1/#comment-2165 Responsabilities of the Marketing Department at Hospitality Marketing and Travel 2.0 Strategies by Albert Barra Wed, 30 May 2007 10:22:16 +0000 http://www.brandxpress.net/2007/03/9-responsibilities-of-a-marketing-department/#comment-2165 [...] have seen at brandXexpress a list of the nine responsabilities of a Marketing [...] [...] have seen at brandXexpress a list of the nine responsabilities of a Marketing [...]

]]> By: Erik Hentellhttp://www.brandxpress.net/2007/03/9-responsibilities-of-a-marketing-department/comment-page-1/#comment-2152 Erik Hentell Thu, 19 Apr 2007 02:25:14 +0000 http://www.brandxpress.net/2007/03/9-responsibilities-of-a-marketing-department/#comment-2152 I work in the marketing dept. of a manufacturing company. The company (which shall remain nameless) has an interesting perspective on marketing. First and foremost we don't actually do marketing. We have an advertising agency that designs our ads and product graphics. We also have a sales force. That's it. The Marketing dept. supports the sales force, and not much else.Personally, I don't think we do a single thing mentioned on that list. I never understood why until I had a discussion with one of the top sales guys. Apparently the clients we deal with already know what they want when they come to us. Further, we only sell to the really big clientele, sometimes to the medium types, and never to the smaller startups. As a result, there seems to be no feeling of urgency as far as branding, marketing, etc.We have a logo, a website, and a sales force and documentation. I honestly don't know what else we do as far as marketing goes.I'd be interested to hear what others think about this. I work in the marketing dept. of a manufacturing company. The company (which shall remain nameless) has an interesting perspective on marketing. First and foremost we don’t actually do marketing. We have an advertising agency that designs our ads and product graphics. We also have a sales force. That’s it. The Marketing dept. supports the sales force, and not much else.

Personally, I don’t think we do a single thing mentioned on that list. I never understood why until I had a discussion with one of the top sales guys. Apparently the clients we deal with already know what they want when they come to us. Further, we only sell to the really big clientele, sometimes to the medium types, and never to the smaller startups. As a result, there seems to be no feeling of urgency as far as branding, marketing, etc.

We have a logo, a website, and a sales force and documentation. I honestly don’t know what else we do as far as marketing goes.

I’d be interested to hear what others think about this.

]]> By: Jim Tobinhttp://www.brandxpress.net/2007/03/9-responsibilities-of-a-marketing-department/comment-page-1/#comment-2146 Jim Tobin Tue, 10 Apr 2007 02:00:19 +0000 http://www.brandxpress.net/2007/03/9-responsibilities-of-a-marketing-department/#comment-2146 It seems to me that corporate marketing people get sucked into the day-to-day and lose site of so many of these things. In some cases, it's really hard for them to not "go native." If they have a good ad agency, the agency needs to help them keep their head up, and the agency needs to both help them be, and remind them to be, the voice of the customer.~Jim Tobin <a href="http://lifeismarketing.blogspot.com" rel="nofollow">http://lifeismarketing.blogspot.com</a> It seems to me that corporate marketing people get sucked into the day-to-day and lose site of so many of these things. In some cases, it’s really hard for them to not “go native.” If they have a good ad agency, the agency needs to help them keep their head up, and the agency needs to both help them be, and remind them to be, the voice of the customer.

~Jim Tobin
http://lifeismarketing.blogspot.com

]]> By: Charlie Cookhttp://www.brandxpress.net/2007/03/9-responsibilities-of-a-marketing-department/comment-page-1/#comment-2145 Charlie Cook Tue, 10 Apr 2007 00:24:59 +0000 http://www.brandxpress.net/2007/03/9-responsibilities-of-a-marketing-department/#comment-2145 I'd propose the following as additional responsibilities of the marketing department.• Track conversion rates of everything, every ad, mailing, web site etc• Use the existing conversion rates as baselines to beat.• Constantly find ways to reduce the lead generation and client acquisition costs.• At the same time find ways to consistently increase profits.• Educate the sales staff about how to talk about their products and services from the client's perspective.etc. I’d propose the following as additional responsibilities of the marketing department.

• Track conversion rates of everything, every ad, mailing, web site etc

• Use the existing conversion rates as baselines to beat.

• Constantly find ways to reduce the lead generation and client acquisition costs.

• At the same time find ways to consistently increase profits.

• Educate the sales staff about how to talk about their products and services from the client’s perspective.

etc.

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