brandXpress blog

Entries from October 2007

Band Branding

October 30th, 2007 · 3 Comments

A very interesting article in NY Times, couple of days ago, on how (co) branding and nowadays marketing strategies had changed the way music industry is running its business. It is focused especially on names and bands “whose generation embraced the anti-big-business motto “never trust anyone over 30” in the 1960s, toots the corporate horn” nowadays.

[

Tags: Co-Branding