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7 Elements of Small Business Branding

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Every business can increase the value they offer their customers by promoting one of the above. Before choosing which one you’ll offer customer, it is important to understand what drives the consumers to buy. Many ecommerce businesses think the secret to success is ‘low price.’

  • Trust – can you deliver ‘on time?’
  • Security – Does your program focus on client’s privacy and security?
  • Relationship – Can clients IM you, ask questions, follow the project step-by-step?
  • Increase Customer’s Potential – Can you offer something no one else can offer?
  • Social Standing – Can you make them look wealthier, sexier, more influential?
  • Power – Do you have what it takes to increase your client’s power?
  • Free – Consumers who are motivated by price can feel they are being ‘treated right’ if they give their clients something real. Not an ebook – but a membership or passing on an association newsletter.
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