January 5th, 2009 ·
907 views · You might consider me very late on this, and in a way I probably am. I usually not giving bad comments on brands and logos, but this time, almost a year later, I couldn’t stop myself doing it. I tyried to watch a show on Animal Planet last night. Well I pretty much couldn’t… or better say I didn’t enjoy it. I was totally and definitely annoyed by their new (well, already old logo).
I honestly consider it one of the ugliest rebrands, redesigns of a logo, I have ever seen. The letters which take on different weights, colors and textures are sending me the message of a unfinished draft logo on a designer table that still has long way to go until done.
Animal Planet Logo Change
All these even though the new logo was designed by Dunning Eley Jones, a London-based design firm with plenty of experience in TV branding. I am just curious if any of my readers here, see any of the message in this logo.
The lucky thing is that the Discovery Channel logo change wasn’t such a failure, on the opposite.
Discovery Channel Logo Change
6 responses so far ↓
1 Ty // Apr 29, 2009 at 2:03 pm
I hate both of the logos.
I think the logo designer has messed up big time.
I want my old Discovery Channel logo back.
I want the one I fell in love with (lol, jk)
The Discovery HD logo is ever worse. Much worse.
Please Discovery Channel, bring back the logo everyone loved. And Discovery Networks should bring back the old Animal Planet logo as well.
What’s next? Microsoft makes Macintosh, and Coke makes TVs.
I MISS THE GOOD OLD DAY!
2 realdesigner // Jun 1, 2009 at 3:51 pm
yea WTF were they thinking???
cmon!
3 Jane Walker // Jun 12, 2009 at 10:55 am
I think the new logos are ugly – I definitely vote for the old ones – if it “ain’t broke – don’t fix it!”
The money they probably spent on the new logo could have been spent helping animals in need!
4 john kelemen // Jun 22, 2009 at 6:39 am
yes, the old logos were far more professional, friendlier and better than the new ones. the animal planet’s new “safari” styled logo is simply unprofessional, ugly and hideous.
the new discovery channel logo (which is not used at the time of my writing in Europe) is slimmer, more stylized and cleaner than the old one, but the old logo has a more more human friendly feeling and colors. please someone start a petition for keeping the old logos. it was too bad someone payed big money to re branding something that was perfect already.
5 me // Jan 20, 2010 at 11:04 am
i m sorry….but just want to know more about design..
how to say that the logo letters has taken on different weights?
thx for telling..=)
6 Alexis // Jan 25, 2010 at 1:47 pm
I agree this logo is REALLY ugly and why is the M on its side?? it bothers me!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
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