Comments on: Animal Planet Logo Change

By: Alberto

Alberto — Sun, 29 May 2011 21:14:38 +0000

I can only think of two things that are worse than SQUASHING typography that someone took months to create. GRRRR indeed!

“Am I the only one that sees a momma bird feeding a baby bird in the white areas of the sideways “M” of the Animal Planet logo? ”
If anything, a “momma bird feeding a baby bird” would happen on a vertical plane (ie having the M as it should be).

By: Narnians

Narnians — Mon, 24 Jan 2011 03:44:13 +0000

And I LOVE It’s Me or The Dog

By: Narnians

Narnians — Sun, 23 Jan 2011 21:22:15 +0000

The reason why they changed animal planet’s logo is because they’re changing it into an adult channel instead of a family channel and this makes me angry and they’re not putting on shows about animals the only shows with animals are: Dogs 101 ,Cats 101, Pets 101. This is making me so angry because they’re putting on stupid shows like Pit Boss, The Haunted, Confessions Animal Hording, and Pit Bulls and Parolees! GRRRRR!!!!!

By: John

John — Mon, 26 Jul 2010 05:00:52 +0000

I love Animal Planet but I cannot figure out why the M is so important in that logo. WHY!?

By: Christine

Christine — Sun, 06 Jun 2010 11:55:42 +0000

I was looking online to see if anyone else had issues with the sideways M on the Animal Planet logo. My only guess is that it’s suppose to represent tiger stripes…but it really bugs me.

By: ivan

ivan — Thu, 03 Jun 2010 17:30:12 +0000

I am very curious in why the M is on its side, and I agree with Mike I honestly don’t think it’s a bad logo what I like about it is that it plays with typography and not illustrations to communicate what animal planet is about, it has by far more personality than the old logo.

By: William Gerrish

William Gerrish — Wed, 02 Jun 2010 10:40:43 +0000

Am I the only one that sees a momma bird feeding a baby bird in the white areas of the sideways “M” of the Animal Planet logo? This plays on the same idea of the arrow in the FedEx logo. Some people do not see it without first being told.

By: mike

mike — Thu, 20 May 2010 10:48:56 +0000

I don’t think the new logo is all that bad…after u get the message the designer was going for. Seeing that they are animals of all different shapes colors size textures, he was just trying to the ANIMAL that vibe.
I don’t know why the M is on its side though :s

By: Alexis

Alexis — Mon, 25 Jan 2010 20:47:39 +0000

I agree this logo is REALLY ugly and why is the M on its side?? it bothers me!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

By: me

me — Wed, 20 Jan 2010 18:04:06 +0000

i m sorry….but just want to know more about design..
how to say that the logo letters has taken on different weights?

thx for telling..=)