Whether you are a start-up or an already established business, you need to take necessary precautions to protect your brand identity. Due to extreme popularity that social media has received, businesses are utilizing the power of this medium for their personal benefit. However, with benefits, there are some disadvantages as well, such as people will try to distort the image of your business by creating fake pages on social networking sites. So, protecting your brand identity on social media is crucial.
How to Protect Your Brand Identity on Social Media?
June 7th, 2010 · 1 Comment
Tags: Brand Management
Logorama – the movie
April 10th, 2010 · No Comments
In case you missed it so far, a must see movie for any branding fan out there. Police chase an armed criminal in a version of Los Angeles comprised entirely of corporate logos.
Tags: Logo
The ten most most valuable brands in the world
February 18th, 2010 · 1 Comment
A brand valuation provides an objective framework within which crucial decisions around marketing and branding strategy can be made objectively and with a high degree of financial rigor. Subsequently, investment decisions can be made in the context of their impact on business value in order to understand more accurately the return on marketing investment.
Tags: Top Brands