brandXpress blog

Entries from February 2010

The ten most most valuable brands in the world

February 18th, 2010 · 4 Comments

A brand valuation provides an objective framework within which crucial decisions around marketing and branding strategy can be made objectively and with a high degree of financial rigor. Subsequently, investment decisions can be made in the context of their impact on business value in order to understand more accurately the return on marketing investment.

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Tags: Top Brands