brandXpress blog

Brand Finance has published its 2010 Global 500 Survey of the world’s most valuable brands.

Brand Finance’s league tables provide a point in time valuation of leading global, sector and regional brands enabling clients to track their brands’ performance on an annual basis.

A brand valuation provides an objective framework within which crucial decisions around marketing and branding strategy can be made objectively and with a high degree of financial rigor. Subsequently, investment decisions can be made in the context of their impact on business value in order to understand more accurately the return on marketing investment.

Here are the top 10:

1. Wal-Mart (-) – 41,365$M
2. Google (+3) – 36,191$M
3.  Coca Cola (-1) – 34,844$M
4.  IBM (-1) – 33,706$M
5. Microsoft (-1) – 33,604$M
6. GE (-) – 31,909$M
7. Vodafone (+1) – 28,995$M
8. HSBC (-1) – 28,472$M
9. HP (-) – 27,383$M
10. Toyota (-) – 27,319$M

Full top here

Related posts:

1. Brands of the World Brandsoftheworld.com is World’s one of the most visited web sites...