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Entries from March 2011

Why Brands Turn-Back to Tune-In

March 16th, 2011 · No Comments

There is an ever-growing trend towards “nostalgia,” hence the throwbacks from Pepsi, Mountain Dew, Doritos, Nike, candy companies, and prominently through the NFL this past season. As technology is moving us forward at warp-speed, the economy is in disarray, and the world seems to be filled with disaster, consumers want to feel safe and familiar again.

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Tags: Strategy