Corporations out there needs to understand that each and everyone within the business can contribute to the success of there corporate brand and what better way than to allow their staff to build a personal brand inline with the corporate brand. Now what benefits does a personal brand offer?
1) You get to know yourself better.
2) You increase your visibility and presence
3) You increase your chances of compensation
4) It puts YOU in charge of your environment
5) You have continuity
6) You achieve your goals
7) It is fulfilling
The notion is that everyone is an ambassador to their corporate brand, therefore they all need to understand the high level messaging, but at the same time be unique.
The idea that everyone is an ambassador to their corporate brand is not new, what is new is having to worry about it on the web etc.