Archives

Archives

2011 (9)

16/11 - Using branding the right way (2) (Brand Management)
15/11 - Corporate Events – Still an Important Element of the Marketing Mix [Guest Post] (1) (Strategy)
01/11 - Do’s and Don’ts in Branding a Startup (3) (Small Business)
04/10 - What a Brand Is and What a Brand Isn’t (1) (Branding)
03/10 - (Just) Logo Is Not Branding (0) (Branding, Logo)
28/09 - Top 20 Coolest Brands in UK – 2011 (1) (Top Brands)
16/03 - Why Brands Turn-Back to Tune-In (0) (Strategy)
22/02 - Know and Avoid the Brand Identity Traps (0) (Positioning, Strategy)
14/02 - Pick The Right School Online For Brand Marketing (0) (Branding, Resources)

2010 (3)

07/06 - How to Protect Your Brand Identity on Social Media? (4) (Brand Management)
10/04 - Logorama – the movie (0) (Logo)
18/02 - The ten most most valuable brands in the world (3) (Top Brands)

2009 (8)

28/05 - How to Create a Cult Brand (4) (Branding)
25/05 - What is the real worth of your logo? (2) (Logo)
20/02 - Brand Starts and Ends at the Core (1) (Branding)
11/02 - Brand Value vs. Brand Recognition (4) (Brand Value)
11/02 - Pepsi Rebranding – The Explanation (2) (Re-Branding)
14/01 - Branding retailers in time of crisis (0) (Strategy)
07/01 - Fast Magazine’s Best and Worst Brand Extensions of 2008 (0) (Brand Extension)
05/01 - Animal Planet Logo Change (16) (Logo)

2008 (13)

25/11 - What Branding Is? What Branding Is Not? (1) (Branding)
17/11 - Key Brand Elements (0) (Brand Elements)
17/11 - Connect the Branding Dots (0) (Logo)
11/11 - Brands in Time of Crisis (0) (Brand Management)
10/11 - Country Brand Index 2008 (3) (Country Branding)
30/10 - Brand Attack on the Ries’s Blog (0) (Brand Management, Strategy)
29/10 - Pepsi Rebrading (2) (Re-Branding, Top Brands)
28/10 - 4 Tips on Persuasive Branding (0) (Brand Management)
27/10 - Brand Attacks on the Rise (1) (Brand Management)
27/10 - 7 Elements of Small Business Branding (0) (Brand Elements, Small Business)
20/05 - 7 Benefits of Personal Branding (2) (Personal Branding)
14/02 - Identity, Message, Presentation – 3 Levels of Branding (1) (Branding)
13/02 - Entrepreneurial Branding (0) (Small Business)

2007 (19)

30/10 - Band Branding (3) (Co-Branding)
20/09 - Seven Branding Secrets (0) (Strategy)
13/07 - Approaches to Brand Valuation (1) (Brand Value)
13/07 - UK’s 07/08 Superbrands Top Announced (0) (Top Brands)
13/03 - 9 Responsibilities of a Marketing Department (15) (Brand Management)
08/03 - Top Brand Extensions (5) (Brand Extension)
22/02 - Country Brand Index 2006 (4) (Country Branding, Top Brands)
19/02 - Advertising vs. Branding (4) (Branding)
15/02 - 4+1 Key Lessons About Branding (1) (Branding)
14/02 - More on Brand and Authenticity (1) (Brand Management)
09/02 - Defining an Authentic Brand (4) (Internal Branding, Resources)
07/02 - 23 Elements of a Healthy Brand (6) (Brand Elements, Brand Management)
04/02 - Consistency – The Most Important Aspect of Sucessful Branding (1) (Brand Management, Resources)
16/01 - 2007 – Interesting Year Start in Brands and Branding (1) (News, Re-Branding)
10/01 - Millward Brown classification of Great Britain’s best-known brands in 2006 (1) (Top Brands)
09/01 - Google Tops Landor Associates Top Brands of 2006 (1) (Top Brands)
09/01 - In Case You Missed It – Branding News Roundup (2) (News)
09/01 - Popular Brands May Brand the Brain (0) (Branding)
09/01 - Gap To Review Its Brand Strategy (0) (Famous Brands)

2006 (122)

08/11 - Five Management Traits For Global Brands (1) (Brand Management)
08/11 - 5 Rules to Establish and Maintain Brand Awareness (1) (Strategy)
03/11 - Reconciling Brand and Organizational Culture (1) (Strategy)
31/10 - Brand – Key Factor For Customers When Choosing a Wireless Service (0) (Strategy)
27/10 - Fiat Unveils New Logo (1) (Logo)
26/10 - Make a National Brand Local (0) (Strategy)
16/10 - 7 Reasons to Brand Your Business (2) (Strategy)
10/10 - Logo And Slogan – Key Elements of Brand Positioning (0) (Brand Elements, Logo, Positioning, Slogan)
06/10 - Eleven Killer Tactics To Create a Strong Brand (1) (Strategy)
05/10 - FutureLab Top 100 Online Brands (1) (Top Brands)
03/10 - Britain’s Oldest Brand (1) (Branding)
03/10 - Re-Branding and Employees Engagement (2) (Internal Branding, Re-Branding)
03/10 - 6 To Do’s When Branding Your Business (0) (Branding)
26/09 - 9 Things To Consider When Naming Your Brand (2) (Naming)
21/09 - 3 Checkpoints in Creating a Slogan (0) (Slogan)
20/09 - A Brand Comeback (0) (Branding, Strategy)
19/09 - Trends in Loyalty Marketing (0) (Branding, Strategy)
18/09 - 8 Important Attributes of a Branded Organisation (1) (Branding)
15/09 - Naming Don’ts (1) (Naming)
14/09 - Landor’s 2006 Breakaway Brands (0) (Top Brands)
14/09 - Building Customer Loyalty Through Branding (0) (Branding)
22/08 - Internal Branding and Employee Engagement (1) (Internal Branding)
21/08 - 3 Branding Myths & 3 Branding Principles (0) (Branding)
16/08 - Co-Branding/Dual Branding (0) (Co-Branding)
15/08 - Portmanteau – Brand Naming Tips (0) (Naming)
15/08 - 5 Brand Lessons For New Entrants (0) (Branding)
14/08 - Top Growing Web Brands (0) (Top Brands)
11/08 - Brand Think – Weekend Reading (0) (Branding)
11/08 - The B.R.A.N.D.I.N.G. Approach (0) (Branding)
09/08 - UK Superbrands (0) (Top Brands)
08/08 - Branding for Your Employees (Too) (0) (Internal Branding)
07/08 - Brand of Power and Power of Brands (0) (Branding)
01/08 - Branding and Naming – Get the Big Picture (0) (Naming)
31/07 - The Brand Underground (0) (Branding)
31/07 - 10 Rules of Emotional Branding (0) (Branding)
28/07 - Small Business and Branding (0) (Small Business)
28/07 - Best Global Brands by Value – 2006 (0) (Brand Value, Top Brands)
27/07 - 7 Criteria For A Good Name (1) (Naming)
26/07 - Trump’s 10 Commandments of Branding (0) (Strategy)
24/07 - 5 Reasons to Brand A City (0) (Strategy)
24/07 - 10 Ways To Distinguish Yourself From The Competition (0) (Positioning)
21/07 - Telecoms Lead AdAge’s Top 200 Brands by US Ad Spending (0) (Top Brands)
20/07 - BBC on Brands and Slogans (0) (Slogan)
19/07 - 5 Elements to Consider When Naming Your Business (1) (Naming)
18/07 - Creating a Personal Brand (0) (Personal Branding)
18/07 - Redefining the Role of Marketing (0) (Branding)
13/07 - Top 10 Brands – Harris Interactive “Best Brands” Survey (0) (Top Brands)
12/07 - Brands As The Core of Business (0) (Strategy)
11/07 - 6 Basic Steps to Achieve Brand Credibility (1) (Branding)
07/07 - Branding Goes Mobile (0) (Branding)
07/07 - Branding News Roundup – 07/07/2006 (0) (News)
29/06 - MasterCard Re-branding (0) (Re-Branding)
27/06 - Brand Names Turned to Common Nouns (4) (Naming)
26/06 - 2 Deadly Sins and 2 Golden Rules in Branding (0) (Strategy)
22/06 - (Another) Top 10 – Strongest Brands in America (0) (Top Brands)
22/06 - Top 20 Rebranding Mistakes (0) (Re-Branding)
22/06 - Ingredients and Qualities of Good Brand Naming (1) (Naming)
15/06 - The Origins of a Historical Brand Image (0) (Famous Brands)
07/06 - Defining Branding (0) (Branding)
07/06 - Key Elements of Small Business Branding (0) (Brand Elements, Small Business)
05/06 - Five Steps for Branding a Professional Services Firm (0) (Branding)
02/06 - Using Branding to Attract Best Employees (1) (Internal Branding)
01/06 - On Brand Loyalty and the Future of Branding (0) (Branding)
01/06 - Infuse the Brand Into Consumer Culture (0) (Re-Branding)
19/05 - America’s Top Brands – The CEOs Perspective (0) (Top Brands)
15/05 - 6 Stages of Branding (2) (Branding)
19/04 - Three Misconceptions About Branding (0) (Branding, Logo)
18/04 - 3 Questions to Ask Yourself Before Building Your Brand (0) (Branding)
06/04 - 4 Brand Valuation Methods (0) (Brand Value)
06/04 - Small Business Branding (0) (Small Business)
04/04 - Yet Another Brands Top 10 (0) (Top Brands)
29/03 - The Customer-Centric Brand (0) (Branding)
28/03 - Branding a Country (1) (Country Branding)
28/03 - 6 Steps to Develop Your Personal Brand (1) (Personal Branding)
27/03 - Innovation and Branding (0) (Branding)
21/03 - 5 Things to Consider When Designing a Logo (2) (Logo)
07/03 - Revitalizing a Mature Brand (0) (Branding)
03/03 - 2005 Product Placement Awards (0) (Positioning)
03/03 - Drive Organisational Growth Through Your Brand Strategy (0) (Brand Management, Strategy)
02/03 - Branding as Business Personality (0) (Brand Management)
27/02 - 5 Myths of Brand Naming (0) (Naming)
27/02 - Dollar Value of Brand Equity (0) (Brand Value)
27/02 - Most Popular Brands With Teens Worldwide (0) (Top Brands)
27/02 - Hiring a Branding Company – 5 Tips (0) (Brand Management)
23/02 - NBA Logo In-Depth View (0) (Logo)
15/02 - Loyalty, Love and Personal Branding (0) (Personal Branding)
15/02 - New Global Brand Valuation Study (0) (Brand Value, Top Brands)
15/02 - Branding as an Emotional Process (0) (Branding)
13/02 - Branding News Roundup – 02/13/06 (0) (News)
13/02 - 8 Laws of Personal Branding (0) (Personal Branding)
09/02 - Logo as Part of Brand Strategy (0) (Logo, Strategy)
07/02 - Visa Re-Branding – Life Takes Visa (1) (Re-Branding)
07/02 - Corporate Branding vs. Product Branding (1) (Corporate Branding)
04/02 - Branding News Roundup – 02/04/06 (0) (News)
04/02 - Brands vs. Tomorrow’s Major Consumers: Teenagers (0) (Strategy)
04/02 - When CEOs Are Part of the Brand (1) (Brand Management, Branding)
03/02 - 6 Basic Qualitites of Brand Positioning (1) (Positioning)
01/02 - 4 Steps To Start-Up Your Brand (0) (Brand Management)
30/01 - Cornerstones of branding strategy (0) (Strategy)
27/01 - Branding News Roundup – 01/27/06 (0) (News)
27/01 - What’s in a Brand Name? (0) (Naming)
26/01 - 9 Components of Corporate Identity (0) (Corporate Branding)
25/01 - Managing a Brand Under Fire (0) (Brand Management)
25/01 - Key Branding Trends in 2006 (1) (Brand Management, Strategy)
25/01 - Instant Branding Through Viral Email (0) (Branding)
23/01 - 2005 Top Brands – Brandchannel Readers’ Choice Awards (0) (Top Brands)
20/01 - Interactive Brands (0) (Brand Management)
20/01 - Five-level Brand Leadership Model (1) (Brand Management)
20/01 - 6 Most Common Branding Systems (0) (Branding)
19/01 - Risk and Rewards for Global Brands (0) (Brand Management, Top Brands)
19/01 - 5 Key Elements in Managing a Brand Portfolio (2) (Brand Elements, Brand Management)
18/01 - Trends in Product Branding (0) (Brand Management, Corporate Branding)
17/01 - Broaden Your Brand (1) (Brand Extension)
16/01 - Key Attributes of A Great Brand (1) (Brand Elements)
16/01 - Branding as Art (0) (Branding)
12/01 - Corporate Branding Key Concepts (4) (Corporate Branding)
12/01 - 6 Types of Brand Extension (0) (Brand Extension)
11/01 - Evaluate Your Name (0) (Brand Value, Naming)
11/01 - Branding Is Strategy (0) (Strategy)
10/01 - 3 Questions to Ask Yourself Before Develop Your Brand (0) (Brand Management)
06/01 - 3 Elements of an Effective Brand (0) (Brand Elements)
05/01 - Intel’s Rebranding (0) (Re-Branding)

2005 (117)

08/12 - Branding News Roundup – 12/08/05 (0) (News)
08/12 - Small Business and Branding (0) (Small Business)
01/12 - 10 Rules To Turn a Small Business In a Big Brand (0) (Small Business)
01/12 - Best Marketing Book of 2005 (0) (Branding, Resources)
01/12 - 10 Branding Insights and Opportunities (0) (Brand Management)
29/11 - 6 Components of Branding (3) (Brand Elements, Brand Management)
29/11 - Branding News Roundup – 11/29/05 (0) (News)
22/11 - AT&T New Logo (0) (Famous Brands, Logo)
18/11 - Re-branding – Not Always The Answer (0) (Re-Branding)
16/11 - Employees Branding Guidelines (1) (Corporate Branding, Internal Branding)
15/11 - 10 New Rules of Branding (0) (Branding)
14/11 - Country Brand Index 2005 (1) (Country Branding)
10/11 - Brands and Colors (0) (Logo)
03/11 - Brand Naming – 5 Tips (1) (Naming)
01/11 - Chinese Brands Going Global (0) (News, Strategy)
01/11 - Destination Branding (0) (Country Branding)
01/11 - Extending and Stretching Your Brand (0) (Brand Extension)
26/10 - Top 25 Branding Blogs – According to Technorati (1) (Resources)
26/10 - More on Brand Loyalty (0) (Branding)
25/10 - Brands and Blogs (0) (Resources)
24/10 - 5 Benefits of Branding (7) (Branding)
21/10 - Branding, Online Ad’s Goal (0) (Branding)
21/10 - 5 Components of a Brand Promise (0) (Brand Elements)
20/10 - Brand Loyalty vs. Repeated Purchases (1) (Brand Management)
19/10 - 2005 Breakaway Brands (1) (Top Brands)
19/10 - Brand Positioning Strategies (2) (Positioning)
19/10 - 10 Key Attributes of Brand-Guided Company (2) (Brand Management)
18/10 - 7 Rules for Great Marketing (0) (Strategy)
07/10 - Brand Extension – 4 Steps Strategy (0) (Brand Extension)
06/10 - 5 Branding Misconceptions (0) (Strategy)
05/10 - Branding News Roundup – 10/05/05 (0) (News)
05/10 - 8 Reasons for Branding (1) (Branding)
05/10 - 3 Important Elements of a Brand Strategy (1) (Strategy)
05/10 - 5 Dimensions of Brand Identity (1) (Brand Management)
04/10 - Branding’s “Periodic” Table (0) (Brand Elements)
04/10 - Brand Elements (0) (Brand Elements)
29/09 - Internal Branding – 8 Principles (3) (Internal Branding)
27/09 - Trends in Brand Naming (0) (Naming)
27/09 - Re-branding the Right Way (0) (Re-Branding)
26/09 - Laws of Personal Branding (0) (Personal Branding)
23/09 - Branding Trends (0) (Branding)
20/09 - 10 Steps For Successful Corporate Branding (1) (Corporate Branding)
14/09 - Drive Growth Through Branding (0) (Branding)
09/09 - Employer Branding (1) (Internal Branding)
08/09 - Seven Steps for a Brand Strategy (1) (Strategy)
07/09 - Corporate Identity and Six Steps to Improve It (0) (Branding)
06/09 - The Functions of a Brand (3) (Branding)
05/09 - Building an Internal Brand (3) (Internal Branding)
30/08 - Five Key Ideas About Branding (0) (Branding)
30/08 - Two Essential Elements of an Effective Brand (0) (Branding)
30/08 - Five Priorities for Brand Differentiation (0) (Branding)
29/08 - Seven Types of Branding (14) (Branding, Corporate Branding)
26/08 - 15 Most Common Branding Myths (1) (Branding)
25/08 - 7 Steps to Design Your Brand (0) (Branding, Strategy)
23/08 - Logo resources roundup (0) (Logo)
23/08 - Brand Limitations (0) (Branding)
11/08 - 4 Steps for Creating a Brand Image (0) (Branding)
08/08 - Q2 Nation Brands Index (0) (Country Branding, Top Brands)
03/08 - The Internal Impact of External Branding (0) (Internal Branding)
26/07 - Make Brand Advertising Work Online, the Yahoo! Way (0) (Branding)
26/07 - Brand Extension – 10 principles (0) (Brand Extension)
22/07 - 10 Steps To An Irresistible Brand (0) (Branding, Strategy)
21/07 - Best Global Brands by Value for 2005 (1) (Top Brands)
21/07 - Online-only brands ‘lack trust’ (0) (Branding)
21/07 - Five Dimensions in Branding (2) (Branding)
13/07 - Corporate identity basics (0) (Branding)
06/07 - Brand Value – 10 Ways To Create It (2) (Brand Value)
05/07 - Brand System – The Experience (0) (Branding)
28/06 - Sucessfull Online Branding (0) (Branding)
27/06 - Company names etymologies (0) (Naming)
24/06 - Brand System – The Identity (0) (Branding)
23/06 - Brand System – The Offer (0) (Branding)
21/06 - Beyond Brands – Lovemarks (1) (Branding)
17/06 - Brand Extension (1) (Brand Extension)
16/06 - How to Create a Logo (0) (Logo)
15/06 - Logo trends 2005 (0) (Logo)
14/06 - Brands Value Growth – Top 10 (0) (Brand Value, Top Brands)
14/06 - Brand management in lean times (0) (Brand Management)
14/06 - Brand valuation – 7 applications (0) (Brand Value)
13/06 - Brand-Customer Relationship (0) (Brand Management)
13/06 - Corporate Branding (2) (Corporate Branding)
10/06 - Small brands (0) (Small Business)
09/06 - Co-branding approaches (0) (Co-Branding)
08/06 - Internal Branding: Get Your Employees Behind Your Brand (2) (Internal Branding)
07/06 - 7 Important Factors in Building Brand Value (0) (Brand Value)
07/06 - Make Your Small Business A Big Name (0) (Branding, Naming, Small Business)
01/06 - Positioning – what’s new? (0) (Positioning)
30/05 - 15 Things to Know About Building Winning Brands (0) (Branding)
30/05 - 7 elements of brand valuation (0) (Brand Value)
27/05 - Brand new… branding (2) (Branding)
26/05 - Create a Brand that Sticks (0) (Branding)
26/05 - Brands and Branding (0) (Branding)
25/05 - What’s in a logo? (0) (Logo)
24/05 - Personal Branding Re-loaded (0) (Personal Branding)
24/05 - Personal Branding (0) (Personal Branding)
21/05 - Developing Your Brand Strategy (0) (Strategy)
19/05 - Evaluate Your Brand (0) (Brand Value)
18/05 - Trends in Future Marketing (0) (Branding)
17/05 - HR and branding (0) (Internal Branding)
16/05 - First Steps in Branding (2) (Branding)
12/04 - Co-branding strategy (0) (Co-Branding)
11/04 - Un-Branding the Brand (0) (Branding)
08/04 - Online Branding Dollars (0) (Branding)
01/04 - Slogans and Branding (0) (Branding)
30/03 - Customers are color blind (0) (Logo, Naming)
30/03 - Branding insights and opportunities (0) (Branding)
30/03 - Branding: Five new lessons (1) (Branding)
28/03 - Branding: smell it (0) (Branding)
25/03 - Branding is more than a logo (0) (Branding)
25/03 - Small-biz and branding (0) (Branding, Small Business)
24/03 - Develop an effective branding strategy (0) (Strategy)
23/03 - How people remember your brand/logo? (0) (Logo)
23/03 - Branding & Packaging – a little history (0) (Resources)
23/03 - Brands of the World (0) (Logo, Resources)
21/03 - How-to kill a brand. Successfully (0) (Branding)
18/03 - Brand – explained (0) (Branding)
18/03 - The Seven Highly Effective Habits of Brand Champions (0) (Branding)