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Entries Tagged as 'Brand Elements'

Key Brand Elements

November 17th, 2008 · 1 Comment

There were probably said before, one way or another all across this blog, and not only. I just feel the need to remind them and put them in a structure. No brand can live without them, all efficient brands have them. The most important elements of a brand should be:Brand Position, Brand promise, brand personality, brand story, brand association

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Tags: Brand Elements

7 Elements of Small Business Branding

October 27th, 2008 · No Comments

Every business can increase the value they offer their customers by promoting one of the above. Before choosing which one you’ll offer customer, it is important to understand what drives the consumers to buy. Many ecommerce businesses think the secret to success is ‘low price.’

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Tags: Brand Elements · Small Business

23 Elements of a Healthy Brand

February 7th, 2007 · 6 Comments

A healthy strong brand has definitely has some other attributes than the best or the biggest. A healthy and a strong brand generates also more results than just bigger sales. A healthy strong brand sustain a product over time through consistency, excellent communication, providing value to its target customers. These and much more.

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Tags: Brand Elements · Brand Management

Logo And Slogan – Key Elements of Brand Positioning

October 10th, 2006 · No Comments

Interesting article approaching the use of visual identity and positioning as main tools for a business to separate itself from its competitors.

Every day we are bombarded by millions of messages. They’re everywhere, from print media to highway billboards, local supermarkets, public phone booths, our mailboxes, radios and television sets.

Add to that the explosive growth of the internet and the new communication opportunities this medium presents, and today’s business owner or manager has a near-impossible task at hand; making his or her message stand out among the noise generated by others.

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Tags: Brand Elements · Logo · Positioning · Slogan

Key Elements of Small Business Branding

June 7th, 2006 · No Comments

Jay Lipe is CEO of EmergeMarketing.com and the author of The Marketing Toolkit for Growing Businesses : Tips, Techniques and Tools to Improve your Marketing is identifying the Keys to Branding Your Small Business. Name: the First Step How different would you be if your name were Clem or Matilda? Your company name sets a […]

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Tags: Brand Elements · Small Business

5 Key Elements in Managing a Brand Portfolio

January 19th, 2006 · 2 Comments

A business needs to stay relevant in a dynamic market in which new categories and sub-categories are emerging, mergers or brand extensions are taking place. Too often a brand finds its market share declining despite retaining strong awareness, image, and even loyalty. Customers are simply no longer buying.

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Tags: Brand Elements · Brand Management

Key Attributes of A Great Brand

January 16th, 2006 · 1 Comment

A great brand is hard to find and even harder to build. It doesn’t matter if your company is Wal-Mart, your own small grocery store or yourself, every one of them want a great brand, one that exemplifies its best qualities and makes every customer want to purchase its products or services

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3 Elements of an Effective Brand

January 6th, 2006 · No Comments

In order for your brand to be effective, it must be visible, and consumers should be able to recognize it wherever they see it, they hear about it or think about it. It should stand out in a crowd and always create the same look and feel. In order to achieve these goals, your brand […]

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Tags: Brand Elements

6 Components of Branding

November 29th, 2005 · 3 Comments

Branding is not just a logo or trademark. It incorporates many components that work together to form the destination brand concept. Their management is part of the brand strategy. The value of the brand is described by the term brand equity. Brand positioning and leveraging are branding management approaches. The identity, image, personality, essence or […]

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Tags: Brand Elements · Brand Management

5 Components of a Brand Promise

October 21st, 2005 · No Comments

Brands are so much a part of our lives that we forget how much we depend on them. We use brands as shorthand to make our trips to the grocery store easier; we use brands to reassure us about our purchasing decisions; we even use brands to define ourselves in society. A brand is a […]

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Tags: Brand Elements