brandXpress blog

Talking about elements in the previous post just sent me straight to a nice visual periodic table of brand elements. It is bassically a small branding glossary and here are some quotes out of it: 20 – Brand Evolution – Adapting a brand to align a company’s promise, or value proposition, with its growth over [...]

[Read more →]

Martin Jelsema, marketing consultant and freelance promotional writer, graphics designer and founder of Signature Strategies has an interesting list of elements that should be considered and incorporated into any company’s branding strategy. They will take on a different mix of importance depending on factors such as product life cycles, competitive activity, importance to consumers, loyalty [...]

[Read more →]