Brand extension is “the application of a brand beyond its initial range of products, or outside of its category. This becomes possible when the brand image and attributes have contributed to a perception with the consumer where the brand and not the product is the decision driver”
Fast Magazine published in an article their choice of best and worst brand extensions of last year:
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Brand extension is a marketing strategy in which a firm that markets a product with a well-developed image uses the same brand name but in a different product category. Brands use this as a strategy to increase and leverage equity.
Product extensions, on the other hand, are versions of the same parent product that serve a [...]
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Brand extension is “the application of a brand beyond its initial range of products, or outside of its category. This becomes possible when the brand image and attributes have contributed to a perception with the consumer/user where the brand and not the product is the decision driver”.
Brands exist for the long-term. They establish trust in [...]
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Mentioned here before, [tag]brand extension[/tag], is the application of a brand beyond its initial range of products, or outside of its category.
Many brand extensions are simply bad business ideas. Just because consumers would accept chocolate pudding from Nestl� doesn�t mean this is a good business idea. The category may be dominated by another company. Nestl� [...]
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According to AllAboutBranding.com, brand extension is
“the application of a brand beyond its initial range of products, or outside of its category. This becomes possible when the brand image and attributes have contributed to a perception with the consumer/user where the brand and not the product is the decision driver”.
Tags: Brand Extension