brandXpress blog

Brand extension is a marketing strategy in which a firm that markets a product with a well-developed image uses the same brand name but in a different product category. Brands use this as a strategy to increase and leverage equity.
Product extensions, on the other hand, are versions of the same parent product that serve […]

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Mentioned here before, [tag]brand extension[/tag], is the application of a brand beyond its initial range of products, or outside of its category.
Many brand extensions are simply bad business ideas. Just because consumers would accept chocolate pudding from Nestl� doesn�t mean this is a good business idea. The category may be dominated by another company. […]

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According to AllAboutBranding.com, brand extension is
“the application of a brand beyond its initial range of products, or outside of its category. This becomes possible when the brand image and attributes have contributed to a perception with the consumer/user where the brand and not the product is the decision driver”.

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