brandXpress blog




Entries Tagged as 'Brand Management'

Using branding the right way

November 16th, 2011 · 1 Comment

Branding itself has no value for neither customer or product. A logo, a slogan, a promise do not have any value for nobody without the customer satisfaction, without a promise kept, without a great product using experience.

[Read more →]

Tags: Brand Management

How to Protect Your Brand Identity on Social Media?

June 7th, 2010 · 4 Comments

Whether you are a start-up or an already established business, you need to take necessary precautions to protect your brand identity. Due to extreme popularity that social media has received, businesses are utilizing the power of this medium for their personal benefit. However, with benefits, there are some disadvantages as well, such as people will try to distort the image of your business by creating fake pages on social networking sites. So, protecting your brand identity on social media is crucial.

[Read more →]

Tags: Brand Management

Brands in Time of Crisis

November 11th, 2008 · No Comments

Retailers are also sensing more shopper experimentation. This fall, supermarkets Safeway Inc. and Kroger Co. noted that sales of their store brands are on the rise.overall sales of name-brand goods are still higher than those of store brands. Still, about 40% of primary household shoppers said they started buying store-brand paper products because “they are cheaper than national brands,” according to a September report by market-research company Mintel International, which interviewed 3,000 consumers

[Read more →]

Tags: Brand Management

Brand Attack on the Ries’s Blog

October 30th, 2008 · No Comments

Well seems that the topic I mentioned here just a little earlier, Brand Attack on the Rise, was took over as a main subject on brand guru Laura Ries’s Blog, in a post on how and when a brand shoul attack.

In general, the leader should never attack or name the competition. Instead the leader should promote the category. By attacking a competitor or responding to an attack ad, the leader only legitimizes the competition and the existence of a choice. Neither is good.

[Read more →]

Tags: Brand Management · Strategy

4 Tips on Persuasive Branding

October 28th, 2008 · No Comments

Most of us think of our brand as a tool for communicating who we are and what we do. We think of logos or catchy names — totems that convey the mission or identity of our businesses.

A good brand does express identity, Cheryl Heller, the founder and CEO of Heller Communication Design said. But great branding goes one step further. You must think of your brand less as a tool for communicating identity, and more as a tool for conveying a promise

[Read more →]

Tags: Brand Management

Brand Attacks on the Rise

October 27th, 2008 · 1 Comment

Marketing seems to have entered a new era of attack ads.

Perhaps it’s the tight economy and the idea that the way to grow in a recession is at the expense of your rivals; maybe the presidential candidates have set the tone for TV advertising; or it could be the influence of those masterful and highly effective Mac vs. PC spots. Whatever the reasons, comparative ads — some of them pretty aggressive — are all the rage.

[Read more →]

Tags: Brand Management

9 Responsibilities of a Marketing Department

March 13th, 2007 · 16 Comments

he perceptions and feelings formed about an organization, its products / services, and its performance is what is known as its “brand.” The Marketing Department is responsible for creating meaningful messages through words, ideas, images, and names that deliver upon the promises / benefits an organization wishes to make with its customers.

[Read more →]

Tags: Brand Management

More on Brand and Authenticity

February 14th, 2007 · 1 Comment

All successful branding is based in authenticity – that is – what’s true and genuine and unique about you. Brands are uncovered, not fabricated. The myth that branding is about spin or packaging and image management needs to be replaced by the truth that “you can’t be someone you are not.”

[Read more →]

Tags: Brand Management

23 Elements of a Healthy Brand

February 7th, 2007 · 6 Comments

A healthy strong brand has definitely has some other attributes than the best or the biggest. A healthy and a strong brand generates also more results than just bigger sales. A healthy strong brand sustain a product over time through consistency, excellent communication, providing value to its target customers. These and much more.

[Read more →]

Tags: Brand Elements · Brand Management

Consistency – The Most Important Aspect of Sucessful Branding

February 4th, 2007 · 1 Comment

Consistency is considered to be the most important aspect of a succesful branding by branding experts and industry opinion leaders questioned in a an Interbrand’s survey made pubilc late January this year.

The experts cited understanding of Customer/Target frequently. This mirrors the finding in this report that metrics and brand research are key tools. Communication and Creative effectiveness were also frequently mentioned as critical aspects of successful branding.

[Read more →]

Tags: Brand Management · Resources