A very interesting article in NY Times, couple of days ago, on how (co) branding and nowadays marketing strategies had changed the way music industry is running its business. It is focused especially on names and bands “whose generation embraced the anti-big-business motto â€œnever trust anyone over 30â€ in the 1960s, toots the corporate horn” nowadays.
Entries Tagged as 'Co-Branding'
October 30th, 2007 · 3 Comments
August 16th, 2006 · No Comments
Co-branding (also called Dual Branding) has become a rage in the marketing arena, with companies realizing that isolation is not after all the best policy. The markets of yesterday saw companies focusing on the customer thinking about “How can I promote my jeans?” The marketers today believe that the myopia needs to clear off to [...]
June 9th, 2005 · No Comments
We discussed earlier that co-branding is not a new concept, and that it remains crucial to consider the strategic objectives of the project and to address all the possible risks before it is launched. Co-branding can be an asset in nearly all aspects of marketing, from creating initial awareness to building loyalty. There are four [...]
April 12th, 2005 · No Comments
Marketing goods or services under two or more trademarks of different companies is a popular way to broaden an existing or new brand’s exposure in the marketplace and can be used in many ways. Although co-branding is not a new concept, it remains crucial to consider the strategic objectives of the project and to address [...]